CCP Ethics & Professional Standards in Communications Flashcards
6 cards from real CCP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CCP Ethics & Professional Standards in Communications flashcards as text
Which ethical framework focuses on the outcome and overall benefit to society when making communications decisions?
Answer: Utilitarian ethics
Utilitarian ethics evaluates actions based on their consequences, seeking the greatest good for the greatest number — a common framework in crisis and public communications decision-making.
In the context of communications ethics, 'independent judgment' means a professional should:
Answer: Apply personal and professional ethical standards even when pressured to act otherwise
Independent professional judgment is a cornerstone of communications ethics, requiring practitioners to maintain ethical standards even under organizational pressure.
Social media ethics guidelines for communications professionals typically require which practice?
Answer: Disclosing professional affiliations when posting about matters related to your employer or clients
FTC guidelines and professional codes require disclosure of material relationships between communicators and the organizations they represent when posting on social media.
The ethical duty of 'loyalty' in communications practice means a professional should:
Answer: Act in the best interests of clients and employers while remaining loyal to ethical standards and the public interest
Professional loyalty is not unconditional — it must be balanced with obligations to ethical standards and the broader public interest.
When a communications professional faces an ethical dilemma, the recommended first step is to:
Answer: Apply a structured ethical decision-making framework to identify stakeholders, values at stake, and available options
Structured ethical reasoning — identifying stakeholders, competing values, and consequences — provides a rigorous foundation for defensible communications decisions.
Which practice violates the ethical standard of 'accuracy and truth' under the PRSA and IABC codes?
Answer: Omitting material negative information from a communication to make results appear more favorable than they are
Selectively omitting material facts to create a misleading impression is a form of deception prohibited by both PRSA and IABC ethics codes.