CCP Ethics & Professional Standards in Communications Flashcards
6 cards from real CCP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 CCP Ethics & Professional Standards in Communications flashcards as text
Astroturfing in public relations refers to:
Answer: Creating the false appearance of widespread public support for a cause that is actually orchestrated by a hidden sponsor
Astroturfing is an unethical practice that deceives the public by disguising organized, funded campaigns as spontaneous citizen movements.
Which federal body has regulatory authority over truth-in-advertising and disclosure requirements for sponsored content in the US?
Answer: Federal Trade Commission (FTC)
The FTC enforces rules requiring clear and conspicuous disclosure of material connections between advertisers, brands, and content creators.
A communications professional who coaches a spokesperson to give technically true but misleading statements to media is violating which ethical principle?
Answer: Avoiding deception
Ethics codes prohibit not only outright falsehoods but also deliberately misleading statements, even when each word is technically accurate.
The IABC standard of 'professional development' as an ethical obligation means communicators should:
Answer: Continuously update their skills and knowledge to maintain competence in their field
Professional development as an ethical duty requires communicators to remain competent as the field evolves, ensuring they can serve clients and employers effectively.
When representing an organization in a public controversy, a communicator discovers leadership is concealing material facts. The ethical response is to:
Answer: Internally advocate for full disclosure and, if refused, assess whether continued representation is ethically tenable
Ethical communicators must advocate for transparency internally and, if the organization refuses, must consider whether they can continue to represent it with integrity.
Accredited Business Communicator (ABC) and Certified Communications Professional (CCP) designations are administered by which respective organizations?
Answer: IABC and PRSA
The ABC designation is issued by IABC (International Association of Business Communicators) and the CCP is also an IABC credential; both are core professional certifications in the field.