CCM Risk Assessment & Management 3

Question 1

A content marketer uses stock imagery without verifying the license scope. What type of risk does this create?

Accepted Answer

Intellectual property infringement risk

Answer

Using images beyond their licensed scope exposes the organization to copyright infringement claims and potential legal penalties.

Question 2

Which risk response strategy involves accepting a risk without taking any action to mitigate it?

Accepted Answer

Risk acceptance

Answer

Risk acceptance means acknowledging a risk exists and choosing to proceed without mitigation, typically when the cost of mitigation exceeds the potential impact.

Question 3

A content team relies on a single freelance writer for 80% of production. This represents which type of operational risk?

Accepted Answer

Single point of failure risk

Answer

Concentrating production capacity in one resource creates a single point of failure — if that resource becomes unavailable, content delivery stops entirely.

Question 4

In content risk management, 'residual risk' refers to:

Accepted Answer

The risk that remains after mitigation measures have been applied

Answer

Residual risk is the level of risk that persists even after controls and mitigation strategies have been implemented.

Question 5

A brand's content goes viral but for the wrong reasons, sparking public backlash. Which risk management phase does post-crisis content response fall under?

Accepted Answer

Risk response

Answer

Post-crisis content response is part of the risk response phase, where the organization executes its plan to address and recover from a materialized risk.

(CCM) Certified Content Marketer Practice Test

(CCM) Certified Content Marketer Practice Test

CCM Risk Assessment & Management 3