CCM Regulatory Compliance & Legal Framework 2

Question 1

Under the CAN-SPAM Act, how quickly must a business honor an opt-out request from an email recipient?

Accepted Answer

Within 10 business days

Answer

The CAN-SPAM Act requires businesses to honor opt-out requests within 10 business days of receiving them.

Question 2

Which legal doctrine allows content marketers to use limited portions of copyrighted material for commentary or criticism without permission?

Accepted Answer

Fair use doctrine

Answer

The fair use doctrine permits limited use of copyrighted material for purposes such as commentary, criticism, education, and parody.

Question 3

A content marketer posts a customer testimonial claiming '95% of users lost 20 lbs in 30 days.' What FTC requirement applies?

Accepted Answer

The claim must include a disclaimer that results are not typical

Answer

The FTC requires that atypical testimonial results include a clear disclosure that the depicted results are not typical for most consumers.

Question 4

Which regulation primarily governs how US companies must handle the personal data of European Union residents?

Accepted Answer

GDPR

Answer

The General Data Protection Regulation (GDPR) governs the processing of personal data of EU residents, applying to any company that handles such data regardless of location.

Question 5

A sponsored Instagram post by an influencer fails to disclose the paid relationship. Who bears primary FTC liability?

Accepted Answer

Both the influencer and the brand

Answer

The FTC holds both the influencer and the sponsoring brand liable for failure to disclose material connections in sponsored content.

(CCM) Certified Content Marketer Practice Test

(CCM) Certified Content Marketer Practice Test

CCM Regulatory Compliance & Legal Framework 2