Risk Assessment & Management Flashcards
7 cards from real CCM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Risk Assessment & Management flashcards as text
A content marketer uses stock imagery without verifying the license scope. What type of risk does this create?
Answer: Intellectual property infringement risk
Using images beyond their licensed scope exposes the organization to copyright infringement claims and potential legal penalties.
Which risk response strategy involves accepting a risk without taking any action to mitigate it?
Answer: Risk acceptance
Risk acceptance means acknowledging a risk exists and choosing to proceed without mitigation, typically when the cost of mitigation exceeds the potential impact.
A content team relies on a single freelance writer for 80% of production. This represents which type of operational risk?
Answer: Single point of failure risk
Concentrating production capacity in one resource creates a single point of failure — if that resource becomes unavailable, content delivery stops entirely.
In content risk management, 'residual risk' refers to:
Answer: The risk that remains after mitigation measures have been applied
Residual risk is the level of risk that persists even after controls and mitigation strategies have been implemented.
A brand's content goes viral but for the wrong reasons, sparking public backlash. Which risk management phase does post-crisis content response fall under?
Answer: Risk response
Post-crisis content response is part of the risk response phase, where the organization executes its plan to address and recover from a materialized risk.
Which approach best reduces the risk of content being factually inaccurate before publication?
Answer: Implementing a multi-stage editorial review with subject matter experts
A multi-stage editorial process with SME review creates multiple checkpoints to catch inaccuracies before content reaches the audience.
When assessing content risk probability, a content team should primarily consider:
Answer: Historical occurrence rates and current environmental factors
Probability assessment should be grounded in historical data about how often similar risks have occurred plus contextual factors that may increase or decrease likelihood.