Regulatory Compliance & Legal Framework Flashcards
7 cards from real CCM practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Regulatory Compliance & Legal Framework flashcards as text
Under the CAN-SPAM Act, how quickly must a business honor an opt-out request from an email recipient?
Answer: Within 10 business days
The CAN-SPAM Act requires businesses to honor opt-out requests within 10 business days of receiving them.
Which legal doctrine allows content marketers to use limited portions of copyrighted material for commentary or criticism without permission?
Answer: Fair use doctrine
The fair use doctrine permits limited use of copyrighted material for purposes such as commentary, criticism, education, and parody.
A content marketer posts a customer testimonial claiming '95% of users lost 20 lbs in 30 days.' What FTC requirement applies?
Answer: The claim must include a disclaimer that results are not typical
The FTC requires that atypical testimonial results include a clear disclosure that the depicted results are not typical for most consumers.
Which regulation primarily governs how US companies must handle the personal data of European Union residents?
Answer: GDPR
The General Data Protection Regulation (GDPR) governs the processing of personal data of EU residents, applying to any company that handles such data regardless of location.
A sponsored Instagram post by an influencer fails to disclose the paid relationship. Who bears primary FTC liability?
Answer: Both the influencer and the brand
The FTC holds both the influencer and the sponsoring brand liable for failure to disclose material connections in sponsored content.
What does the term 'right to erasure' refer to under GDPR?
Answer: An individual's right to have their personal data deleted upon request
The 'right to erasure,' also called the 'right to be forgotten,' allows individuals to request deletion of their personal data held by a company.
Which of the following is NOT a required element of a valid copyright notice?
Answer: The country of registration
A valid copyright notice requires the © symbol or word 'Copyright,' the year of first publication, and the owner's name — country of registration is not required.