(CCM) Certified Commercial Manager Practice Test
CCM CCM Pricing Strategy & Revenue Management 3
What does 'Customer Lifetime Value' (CLV) measure in revenue management?
Select your answer
A
The total number of purchases a customer makes in a year
B
The net present value of all future revenue expected from a customer relationship
C
The marketing cost to acquire a single customer
D
The average order value per transaction
Hint
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