CCEP Technology Integration 3

Question 1

A planner needs to collect real-time feedback during a keynote session. Which tool is best suited for this purpose?

Accepted Answer

Audience response system (ARS) with live polling

Answer

Audience response systems allow planners to capture immediate attendee sentiment and reactions during a session as it happens.

Question 2

What is 'geofencing' technology used for in an events context?

Accepted Answer

Triggering location-based push notifications when attendees enter a defined area

Answer

Geofencing uses virtual geographic boundaries to automatically send targeted messages or unlock app content when attendees enter specific zones.

Question 3

Which metric is most important for evaluating the success of an event mobile app post-event?

Accepted Answer

Daily active users (DAU) and feature engagement rates during the event

Answer

DAU and feature engagement rates show whether attendees actively used the app's tools, providing meaningful insight into its value and ROI.

Question 4

A corporate conference is implementing an AI-powered chatbot. What is the primary benefit for event organizers?

Accepted Answer

Providing 24/7 automated responses to common attendee questions, reducing staff workload

Answer

AI chatbots handle repetitive attendee inquiries around the clock, freeing staff to focus on complex issues that require human judgment.

Question 5

When evaluating an event registration platform, which data privacy compliance standard is most relevant for US-based events handling attendee data?

Accepted Answer

SOC 2 Type II certification and CCPA compliance

Answer

SOC 2 Type II verifies robust data security controls, and CCPA governs consumer data privacy rights for California residents, both critical for US event data handling.

(CCEP) Certified Conference and Events Professional Practice Test

(CCEP) Certified Conference and Events Professional Practice Test

CCEP Technology Integration 3