CCC Cruise Lines, Ships & Onboard Experience Flashcards

What does 'GRT' (Gross Register Tonnage) measure in relation to cruise ships?

Answer: The total enclosed volume of a ship measured in units of 100 cubic feet

GRT measures the total enclosed volume of a ship's interior spaces in units of 100 cubic feet and is used to classify ship size.

Which cruise line brand is positioned in the 'ultra-luxury' segment and features an all-inclusive model with butler service?

Answer: Silversea Cruises

Silversea Cruises operates in the ultra-luxury segment, offering all-inclusive fares with butler service, gourmet dining, and small-ship intimacy.

What is the 'double occupancy' pricing model in cruise sales?

Answer: Pricing based on two passengers sharing a cabin, with each paying the per-person rate

Double occupancy pricing is the standard cruise pricing model where the published per-person rate assumes two guests sharing a cabin.

What does 'Panamax' refer to in cruise ship classification?

Answer: Ships designed to fit through the original Panama Canal locks at maximum dimensions

Panamax ships are built to the maximum dimensions that fit through the original Panama Canal locks — 106 feet wide and 965 feet long.

Which onboard revenue center is typically the most profitable for mainstream cruise lines?

Answer: Casino

Casinos are consistently the highest-revenue onboard department for mainstream cruise lines, contributing significantly to per-guest revenue.

What is a 'ship within a ship' concept in cruise marketing?

Answer: A premium area of the ship with exclusive amenities, dining, and a dedicated concierge

The 'ship within a ship' concept refers to an exclusive premium section of a mainstream cruise ship offering luxury amenities and private spaces.