CBS Digital Transformation & Technology Strategy 3

Question 1

Which strategic concept describes using customer data and analytics to personalize products, services, and interactions at scale?

Accepted Answer

Mass customization through digital intelligence

Answer

Universal product standardization

Answer

Customer segmentation elimination

Answer

Analog-to-digital conversion

Question 2

What is the MAIN strategic risk of pursuing a 'digital-first' customer engagement model?

Accepted Answer

Digital exclusion of customer segments with limited technology access

Answer

Reduced marketing expenses

Answer

Improved brand perception among all demographics

Answer

Lower customer service staffing requirements

Question 3

In technology strategy, what does 'vendor lock-in' refer to?

Accepted Answer

Dependency on a single supplier's technology, making it costly or difficult to switch

Answer

A contract clause preventing vendors from raising prices

Answer

Exclusive distribution agreements with retail partners

Answer

Locking vendor employees into long-term employment contracts

Question 4

Which approach BEST supports building a culture of innovation in a digitally transforming organization?

Accepted Answer

Creating psychological safety where employees can experiment, fail fast, and iterate

Answer

Requiring all innovation proposals to pass through a central approval committee before testing

Answer

Limiting innovation to the R&D department only

Answer

Outsourcing all innovation activities to external consultants

Question 5

A strategist recommends adopting an 'ecosystem strategy' for digital growth. This PRIMARILY means:

Accepted Answer

Building or joining a network of partners, platforms, and complementary services to co-create value

Answer

Expanding operations into environmental sustainability sectors

Answer

Developing proprietary software for internal use only

Answer

Reducing the number of technology vendors to simplify IT management

Question 6

What is the strategic value of investing in cybersecurity as part of a digital transformation program?

Accepted Answer

It protects digital assets, maintains customer trust, and ensures business continuity

Answer

It primarily reduces IT staffing costs

Answer

It eliminates the need for physical security measures

Answer

It guarantees regulatory compliance in all global markets

Question 7

Which of the following BEST describes 'agile strategy' in the context of digital transformation?

Accepted Answer

An iterative, flexible approach that adjusts strategic priorities based on continuous learning and feedback

Answer

A fixed five-year strategic plan reviewed annually

Answer

A strategy focused exclusively on speeding up software development cycles

Answer

Delegating all strategic decisions to cross-functional project teams