CBP Data Management 4

Question 1

In Adobe Campaign, what is a 'custom resource extension' used for?

Accepted Answer

Extending an existing out-of-the-box data schema with custom fields and tables

Answer

Custom resource extensions let administrators add new fields or linked tables to built-in Campaign resources like Profiles without modifying core schema files.

Question 2

Which Adobe Campaign workflow activity would you use to split a population into multiple subsets based on filtering conditions?

Accepted Answer

Split

Answer

The Split activity divides the working population into distinct subsets, each defined by its own filter condition, enabling different downstream treatments.

Question 3

What is the purpose of the 'Update data' activity in an Adobe Campaign workflow?

Accepted Answer

To write or modify records in a database table based on the current population

Answer

Update data performs INSERT, UPDATE, or UPSERT operations on database records using the data carried by the workflow's working population.

Question 4

In Adobe Campaign Standard, which feature governs how long personal data is kept before it is automatically purged to comply with privacy regulations like GDPR?

Accepted Answer

Data retention settings in the privacy configuration

Answer

Data retention settings define per-resource expiry periods, and the database cleanup workflow purges records older than the specified duration to support GDPR compliance.

Question 5

When using Adobe Campaign's 'Load file' activity, what format is natively supported for structured data import?

Accepted Answer

Flat files (CSV/TXT) with delimiter specification

Answer

The Load file activity is designed for delimited flat files (CSV, TSV, TXT), where you specify the column separator, encoding, and mapping.

CBP - Adobe Campaign Business Practitioner Certification Practice Test

CBP - Adobe Campaign Business Practitioner Certification Practice Test

CBP Data Management 4