Data Management Flashcards
7 cards from real CBP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Data Management flashcards as text
In Adobe Campaign, what is the primary purpose of a 'reconciliation' activity in a workflow?
Answer: To match imported data with existing records in the database
Reconciliation links incoming data to existing database records using defined join keys to avoid duplicates and maintain data integrity.
Which Adobe Campaign feature allows marketers to define audience segments based on behavioral and transactional data without IT involvement?
Answer: Query Activity
The Query Activity in workflows lets marketers filter and segment recipients using a visual interface based on any available data.
What happens when you set a field as 'mandatory' in an Adobe Campaign custom resource?
Answer: The field cannot be left empty when saving a record
Marking a field as mandatory enforces data validation so that a record cannot be saved unless that field contains a value.
In Adobe Campaign Standard, what is a 'seed address' used for in data management?
Answer: To test deliveries without using real recipient data
Seed addresses receive copies of deliveries for testing and quality control purposes, independent of the actual recipient list.
Which data retention strategy is recommended in Adobe Campaign to manage the growth of tracking and log tables?
Answer: Use database cleanup workflows to purge old records on a schedule
Adobe Campaign's built-in database cleanup workflow automatically removes outdated logs and temporary data based on configurable retention periods.
What is the function of an 'Enrichment' activity in an Adobe Campaign workflow?
Answer: To add additional data from another data source to the working population
The Enrichment activity joins supplementary data to the current working population, making those additional fields available downstream in the workflow.
In Adobe Campaign, what does the 'deduplication' activity do when multiple records share the same identifier?
Answer: It keeps one record per group based on a defined rule and discards the rest
The Deduplication activity retains a single record per duplicate group according to a user-defined priority rule, removing the others from the workflow population.