Data Management Flashcards
7 cards from real CBP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Data Management flashcards as text
Which Adobe Campaign capability enables real-time profile updates triggered by customer interactions on a website or mobile app?
Answer: Transactional messaging API (REST/SOAP triggers)
The Transactional messaging REST API allows external systems to push event data into Campaign in real time, updating profiles and triggering immediate messages.
In Adobe Campaign, what is the significance of setting a 'primary key' when designing a custom resource?
Answer: It uniquely identifies each record and is required for reconciliation and deduplication operations
The primary key uniquely identifies each record in the custom resource table, which is essential for reconciling imported data and preventing duplicate entries.
What is the recommended approach in Adobe Campaign to handle large-volume audience extracts that exceed workflow memory limits?
Answer: Use the 'Extract file' activity with chunked output or schedule the extract during off-peak hours
Scheduling extracts during off-peak hours and using chunked file output prevents memory exhaustion and reduces impact on Campaign's shared processing resources.
In Adobe Campaign, which workflow transition carries records that were successfully processed by an activity, as opposed to the error transition?
Answer: The outbound main transition
The outbound main (default) transition carries the working population that passed successfully through an activity, while a separate error or reject transition handles failures.
What is the purpose of the 'Subscription services' resource in Adobe Campaign Standard?
Answer: To define and track opt-in lists that profiles can subscribe to or unsubscribe from
Subscription services represent opt-in lists (e.g., newsletters), and Campaign tracks each profile's subscription status, enabling targeted sends to subscribers only.
When an Adobe Campaign delivery is analyzed, what data management check is performed regarding quarantined addresses?
Answer: Quarantined addresses are automatically excluded from the delivery target
During delivery analysis, Campaign automatically removes addresses on the quarantine list from the target population to protect sender reputation.
In Adobe Campaign, what is the purpose of 'filter definitions' on a custom resource?
Answer: To create reusable query criteria that can be applied when listing or targeting that resource
Filter definitions on a custom resource expose pre-built query conditions that users can apply in workflows or the audience builder to target that resource's records efficiently.