Data Management Flashcards
7 cards from real CBP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Data Management flashcards as text
When importing a file into Adobe Campaign, which field mapping step is essential to ensure data lands in the correct database columns?
Answer: Mapping source file columns to target schema fields
Column mapping tells Campaign which file column corresponds to which database field, preventing data from being written to the wrong attribute.
What is the role of the 'targetData' object in Adobe Campaign personalization?
Answer: It provides access to data from the current workflow's working population for use in content personalization
targetData exposes attributes from the workflow's enriched population, enabling dynamic content blocks and personalization fields in message templates.
In Adobe Campaign, which subscription mechanism automatically removes a profile from a service when they click an 'unsubscribe' link?
Answer: Opt-out / unsubscription service link
An unsubscription service link in a delivery automatically updates the profile's subscription status, removing them from the targeted service list.
What is the maximum recommended file size for a single flat-file import in Adobe Campaign Standard to avoid performance issues?
Answer: 100 MB
Adobe recommends keeping individual import files under 100 MB; larger files should be split to avoid memory pressure and timeout issues.
Which Adobe Campaign data management feature lets you build a reusable audience once and reference it across multiple campaigns?
Answer: Shared audience (People core service integration)
Shared Audiences, powered by the People core service and Adobe Experience Cloud, allow segments built in one solution to be imported and reused in Campaign.
In a Campaign workflow, what is the outcome of an 'Intersection' activity applied to two populations?
Answer: Only the records that exist in both populations simultaneously
Intersection returns only the records common to all input sets, similar to a SQL INNER JOIN or set-theory intersection.
What does enabling 'Generate an outbound transition for rejects' on an import activity in Adobe Campaign allow you to do?
Answer: Route rows that failed validation into a separate workflow branch for handling
This option creates an additional workflow transition carrying the rejected records, so they can be logged, corrected, or reported without stopping the main flow.