Email Marketing and Deliverability Flashcards
6 cards from real CBP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Email Marketing and Deliverability flashcards as text
What is 'deliverability' in the context of Adobe Campaign email marketing?
Answer: The ability of emails to successfully reach recipients' inboxes
Deliverability refers to the ability of email messages to successfully reach recipients' inboxes rather than being filtered as spam.
What does a 'hard bounce' indicate in Adobe Campaign email delivery?
Answer: A permanent delivery failure because the email address is invalid or does not exist
A hard bounce is a permanent delivery failure, typically because the email address is invalid, does not exist, or the domain is inactive.
What is a 'soft bounce' in Adobe Campaign?
Answer: A temporary delivery failure such as a full inbox or server timeout
A soft bounce is a temporary delivery failure caused by conditions such as a full inbox, a temporarily unavailable server, or message size limits.
Which Adobe Campaign feature helps monitor whether your sending domain has been added to a spam blacklist?
Answer: Deliverability monitoring dashboard
The deliverability monitoring dashboard in Adobe Campaign tracks domain reputation, blacklist status, and inbox placement metrics.
What is the purpose of email 'authentication protocols' such as SPF, DKIM, and DMARC in Adobe Campaign?
Answer: To verify the sender's identity and improve deliverability by reducing spoofing
SPF, DKIM, and DMARC are email authentication protocols that verify the sender's identity, helping ISPs trust your messages and improve inbox placement.
What does 'IP warming' mean in the context of Adobe Campaign?
Answer: Gradually increasing email sending volume from a new IP to build a positive sender reputation
IP warming is the process of gradually increasing email volume from a new or inactive IP address to establish a positive sender reputation with ISPs.