Email Marketing and Deliverability Flashcards

What is 'A/B testing' in Adobe Campaign and what is its primary purpose?

Answer: Comparing two or more versions of an email to determine which performs better

A/B testing sends different email variants to subsets of the audience and compares performance metrics to determine the most effective version.

What does 'SMTP relay' configuration in Adobe Campaign control?

Answer: The external mail server through which Adobe Campaign routes outgoing email deliveries

SMTP relay configuration specifies the external mail server that Adobe Campaign uses to route and deliver outgoing email messages.

What is the purpose of 'email rendering' testing in Adobe Campaign?

Answer: To preview how an email appears across different email clients and devices before sending

Email rendering testing previews how the email will appear in various email clients and devices to ensure consistent visual quality before sending.

In Adobe Campaign, what does the 'Inbound Emails' feature allow?

Answer: Processing incoming replies and bounce messages for automated workflows

Inbound Emails processing allows Adobe Campaign to parse and act on incoming email replies, bounces, and subscription management messages through automated workflows.

What is the significance of the 'complaint rate' metric in Adobe Campaign deliverability?

Answer: It tracks the percentage of recipients who marked the email as spam, which affects sender reputation

Complaint rate tracks how often recipients mark an email as spam; a high rate damages sender reputation and can lead to ISPs blocking future sends.

What is the purpose of 'email suppression lists' in Adobe Campaign?

Answer: Maintained lists of addresses that should never receive emails due to opt-outs, hard bounces, or complaints

Email suppression lists contain addresses that must not receive future emails, including opt-outs, hard bounces, and abuse complainers, enforced automatically during delivery preparation.