Email Marketing and Deliverability Flashcards

What is the function of an 'unsubscribe link' in an Adobe Campaign email delivery?

Answer: It provides recipients a way to opt out of future communications, which Campaign records and honors

An unsubscribe link lets recipients opt out of future communications, and Adobe Campaign records this preference to exclude them from future deliveries.

What does 'open rate' measure in Adobe Campaign delivery reporting?

Answer: The percentage of emails that were opened relative to emails delivered

Open rate measures the percentage of delivered emails that were opened by recipients, typically tracked via a hidden tracking pixel.

What does 'click-through rate (CTR)' measure in Adobe Campaign?

Answer: The percentage of delivered emails that resulted in at least one link click

CTR measures the percentage of delivered emails where at least one link was clicked, indicating how effectively the email drove engagement.

In Adobe Campaign, what is 'list hygiene' and why is it important for deliverability?

Answer: Regularly removing invalid, bounced, or inactive addresses to maintain high sender reputation

List hygiene involves regularly removing invalid, bounced, or disengaged addresses to keep bounce rates low and maintain a strong sender reputation.

What is a 'mirror page' in Adobe Campaign email deliveries?

Answer: An online HTML version of the email accessible via a link, useful when the email does not render properly

A mirror page is an online version of the email hosted on a web server, accessible via a link in the email when recipients cannot view the HTML version in their email client.

What role does Adobe Campaign's 'Delivery Throughput' report play in monitoring email campaigns?

Answer: It tracks the rate at which messages are sent over time to identify throttling or infrastructure issues

The Delivery Throughput report shows the message sending rate over time, helping identify bottlenecks, throttling issues, or infrastructure problems.