Audience Segmentation and Targeting Flashcards
6 cards from real CBP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Audience Segmentation and Targeting flashcards as text
What is the purpose of the 'Query' activity in Adobe Campaign?
Answer: To extract a filtered population from the database based on conditions
The Query activity extracts a filtered population from the database by applying conditions on recipient attributes or linked data.
In Adobe Campaign, what does the 'Intersection' activity do?
Answer: Returns only records that exist in ALL incoming populations
The Intersection activity returns only the records that are present in all of the incoming populations simultaneously.
What is the 'Exclusion' activity used for in Adobe Campaign?
Answer: To subtract a population from the main set based on exclusion criteria
The Exclusion activity removes records from the main population that match a secondary population or exclusion criteria.
Which Adobe Campaign feature allows you to save a frequently used audience for reuse across multiple campaigns?
Answer: Saved audience / List
Saved audiences (lists) allow marketers to store a defined population and reuse it across multiple campaigns without re-querying.
What does 'deduplication' achieve in an Adobe Campaign workflow?
Answer: Eliminates duplicate records from a population to avoid sending to the same person twice
Deduplication removes duplicate records from a population so each recipient receives the message only once.
In Adobe Campaign, what is a 'filter definition' used for?
Answer: Defining reusable query conditions that can be saved and applied to multiple queries
A filter definition stores reusable query conditions that marketers can apply across multiple queries or targeting activities.