Audience Segmentation and Targeting Flashcards
6 cards from real CBP practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Audience Segmentation and Targeting flashcards as text
What is the role of 'seed addresses' in Adobe Campaign?
Answer: Addresses used to test spam filters and monitor deliveries without being in the main audience
Seed addresses receive copies of deliveries for quality monitoring and spam testing without being part of the targeted audience.
Which Adobe Campaign feature allows you to profile recipient behavior based on their interaction history with past campaigns?
Answer: Behavioral segmentation using delivery logs
Behavioral segmentation uses delivery logs (opens, clicks, bounces) stored in Adobe Campaign to filter recipients based on past interaction history.
What does 'pressure rules' (fatigue management) prevent in Adobe Campaign?
Answer: Over-contacting recipients by capping the number of messages they receive
Pressure rules (fatigue management) limit the number of messages sent to each recipient within a defined period to prevent over-solicitation.
In Adobe Campaign, what is the 'Read List' activity used for in a workflow?
Answer: Loading a pre-existing static list as the workflow's input population
The Read List activity loads a saved static audience list into the workflow as the starting input population.
What is the purpose of 'typology rules' applied during audience targeting in Adobe Campaign?
Answer: To apply business rules such as fatigue, capacity, or filtering during delivery preparation
Typology rules apply business constraints such as pressure limits, capacity caps, or filtering conditions during delivery preparation to control who receives a message.
What is a 'dynamic audience' in Adobe Campaign?
Answer: An audience defined by a query that re-evaluates at execution time, not stored statically
A dynamic audience is defined by a query that re-evaluates against live data each time the delivery or workflow runs, ensuring the audience is always current.