Business & Marketing for Practitioners Flashcards

Which of the following best describes the 'referral program' as a business growth strategy for a fitness trainer?

Answer: Incentivizing current clients to recommend the trainer to friends in exchange for a reward

A referral program leverages satisfied clients as advocates, offering rewards like discounted sessions to drive word-of-mouth new client acquisition.

An aerobics trainer is setting up a sole proprietorship. Which government registration step is typically required to legally operate under a business name other than their own?

Answer: Registering a DBA (Doing Business As) with the local or state government

A DBA filing allows a sole proprietor to legally operate and receive payments under a trade name different from their personal legal name.

What does 'lifetime client value' (LCV) represent in a fitness business?

Answer: The total revenue a trainer can expect to earn from one client over the entire duration of the relationship

LCV calculates the cumulative revenue a single client generates across all purchases, guiding how much a trainer should invest in retention and acquisition.

A trainer is writing their first professional biography for a studio website. What information is most critical to include?

Answer: Certifications, specializations, and client outcomes achieved

A bio highlighting credentials and measurable client results builds trust and credibility with prospective clients evaluating the trainer's qualifications.

Which pricing model allows clients to pay a single flat fee each month for unlimited access to a trainer's group aerobics classes?

Answer: Membership or subscription pricing

A membership model charges a recurring monthly fee for unlimited access, providing predictable revenue for the trainer and perceived value for consistent clients.

A trainer notices that most new clients find them through Instagram. What business action should they take based on this data?

Answer: Invest more time and budget into Instagram content and advertising

Doubling down on the channel producing the most leads maximizes return on marketing investment and scales what is already working.

When creating a fitness-related promotional post on social media, which FTC guideline must a certified trainer follow if they endorse a supplement brand?

Answer: Clearly disclose any material connection such as payment, free products, or sponsorship

FTC guidelines require clear and conspicuous disclosure of any material relationship between an endorser and a brand, regardless of whether the post is paid or organic.