CASS Mailing List Management & Dedup 5

Question 1

A mailer discovers that 30% of records on a purchased list have incorrect ZIP+4 codes. The most appropriate corrective step is:

Accepted Answer

Reprocess the list through CASS-certified software to reassign ZIP+4

Answer

CASS-certified software re-standardizes and reassigns correct ZIP+4 codes based on the current Address Management System database.

Question 2

What is the maximum age, in months, that a CASS certification form (USPS Form 3553) remains valid for rate qualification purposes?

Accepted Answer

6 months

Answer

USPS Form 3553 certifying CASS processing is valid for 6 months from the date of processing for automation rate qualification.

Question 3

In merge-purge terminology, a 'dupe' that is retained while all other copies are suppressed is called the:

Accepted Answer

Survivor record

Answer

The survivor record is the version of a duplicate set that is selected to remain in the output file based on survivorship criteria defined by the mailer.

Question 4

A list with high 'multibuyer' density is generally considered more valuable because:

Accepted Answer

It contains individuals who have responded to multiple direct mail offers

Answer

Multibuyers have demonstrated purchase behavior across several lists, making them statistically more likely to respond to new direct mail offers.

Question 5

Which deduplication scenario presents the highest risk of falsely merging two different individuals into one record?

Accepted Answer

Phonetic match on surname with same ZIP code

Answer

Phonetic surname matching within the same ZIP code can merge unrelated people who share a similar-sounding last name, producing false positives.

(CASS) Coding Accuracy Support System Certification Practice Test

(CASS) Coding Accuracy Support System Certification Practice Test

CASS Mailing List Management & Dedup 5