CASS Mailing List Management & Dedup 4

Question 1

What is the recommended sequence of processes when preparing a mailing list for a CASS-certified presort mailing?

Accepted Answer

NCOA → CASS → Dedup → Presort

Answer

NCOALink updates moved addresses first, then CASS standardizes and validates them, then dedup removes duplicates, and finally presort sequences the cleaned list.

Question 2

A list owner applies a 'seed' or 'decoy' record to a rented list. What is the primary purpose of this practice?

Accepted Answer

To detect unauthorized use of the rented list

Answer

Seed records are fictitious names at real addresses controlled by the list owner; receiving unexpected mail at a seed address reveals that the list was used without authorization.

Question 3

Which match criterion is considered the weakest basis for declaring two records as duplicates during a merge-purge?

Accepted Answer

Last name + ZIP+4 match only

Answer

Matching only on last name and ZIP+4 is weak because many unrelated individuals share the same surname within a ZIP code.

Question 4

When a CASS-certified system assigns a DPV confirmation indicator of 'S,' it means:

Accepted Answer

The primary number is valid but the secondary number is missing or invalid

Answer

DPV indicator 'S' means the primary (house) number matched but the secondary designator (apartment, suite) is absent or incorrect, indicating a partial match.

Question 5

A mailer wants to mail only to households that appear on at least two of three rented lists. This is an example of:

Accepted Answer

Multi-list selection by duplication count

Answer

Selecting records that appear on two or more lists ('multi-hits') is a classic merge-purge technique to identify higher-quality, more responsive prospects.

(CASS) Coding Accuracy Support System Certification Practice Test

(CASS) Coding Accuracy Support System Certification Practice Test

CASS Mailing List Management & Dedup 4