CASS Mailing List Management & Dedup 2

Question 1

Which USPS standard defines the match logic used during CASS-certified address deduplication?

Accepted Answer

Publication 28 — Postal Addressing Standards

Answer

Publication 28 establishes the official postal addressing standards that CASS-certified software must follow when validating and deduplicating addresses.

Question 2

When performing intrahousehold deduplication, which field combination is typically used as the primary match key?

Accepted Answer

Delivery address line + ZIP code

Answer

The delivery address line combined with ZIP code identifies a unique delivery location and is the standard primary key for intrahousehold dedup.

Question 3

A mailer wants to suppress records that appeared on a previous mailing. This process is best described as:

Accepted Answer

Suppression file matching

Answer

Suppression file matching removes records from a current list that match records in a reference file of previously mailed or do-not-mail addresses.

Question 4

In a multi-list merge-purge, the process of retaining the best version of a duplicated record is called:

Accepted Answer

Survivorship logic

Answer

Survivorship logic determines which version of a duplicate record is kept based on criteria such as recency, completeness, or list priority.

Question 5

What is the primary purpose of applying NCOA processing before a deduplication run?

Accepted Answer

To update addresses with current move data before matching

Answer

Running NCOALink first ensures that moved individuals are updated to their new address before dedup, preventing false non-matches due to outdated addresses.

(CASS) Coding Accuracy Support System Certification Practice Test

(CASS) Coding Accuracy Support System Certification Practice Test

CASS Mailing List Management & Dedup 2