CAS Advertising Ethics & Regulations 2

Question 1

What is 'greenwashing' in the context of advertising ethics?

Accepted Answer

Making misleading environmental claims to appear eco-friendly

Answer

Using recycled materials in print ads

Answer

Advertising products in environmentally sensitive regions

Answer

Donating ad revenue to environmental causes

Question 2

The FTC's '.com Disclosures' guidelines address which advertising challenge?

Accepted Answer

Making disclosures clear and conspicuous in online and mobile ads

Answer

Banner ad click-through fraud

Answer

Regulating pop-up advertisements

Answer

Requiring consent for retargeting cookies

Question 3

Under the FTC Act, an advertising practice is considered 'unfair' if it meets which standard?

Accepted Answer

It causes substantial consumer injury that is not outweighed by benefits and cannot be avoided by consumers

Answer

It offends community standards of decency

Answer

It results in competitor complaints filed within 90 days

Answer

It involves subliminal messaging techniques

Question 4

Which organization publishes the Advertising Standards Authority (ASA) codes for broadcast advertising in the United Kingdom, relevant to U.S. advertisers running global campaigns?

Accepted Answer

Ofcom and CAP

Answer

FTC and NAD

Answer

ARPP and ICC

Answer

IAB and ESOMAR

Question 5

What is the ethical principle of 'truthfulness' in advertising primarily concerned with?

Accepted Answer

Ensuring all claims are accurate and not designed to deceive consumers

Answer

Ensuring ads meet minimum production quality standards

Answer

Requiring ads to include disclaimers about side effects

Answer

Prohibiting competitive advertising between rival brands

Question 6

Tobacco advertising is banned on which media channels under U.S. federal law?

Accepted Answer

Television and radio broadcasts

Answer

Print publications and outdoor billboards

Answer

Digital platforms and social media

Answer

In-store point-of-sale displays

Question 7

What does 'native advertising' require from an ethics and regulation standpoint?

Accepted Answer

It must be clearly labeled so consumers recognize it as paid content

Answer

It must appear only on the brand's owned platforms

Answer

It can mimic editorial content without disclosure if it matches site style

Answer

It requires FCC licensing before placement