CAS CAS Digital Advertising 2 — Questions and Answers
Question 1: What does A/B testing in digital advertising involve?
- Testing ads on two different platforms simultaneously
- Comparing two versions of an ad to see which performs better (Correct answer)
- Running ads in the morning and evening
- Testing two different budgets for the same ad
Correct answer: Comparing two versions of an ad to see which performs better
A/B testing (split testing) compares two ad variations by showing each to a similar audience to determine which version drives better results.
Question 2: Which ad format typically appears before, during, or after streaming video content?
- Display banner
- Native ad
- Pre-roll / in-stream video ad (Correct answer)
- Rich media ad
Correct answer: Pre-roll / in-stream video ad
Pre-roll and in-stream video ads play before, during, or after video content on platforms like YouTube, Hulu, and streaming services.
Question 3: What is the primary purpose of a landing page in a digital ad campaign?
- To host multiple ads for comparison
- To convert ad clicks into desired actions like purchases or sign-ups (Correct answer)
- To display the company's full product catalog
- To track competitor advertising
Correct answer: To convert ad clicks into desired actions like purchases or sign-ups
A landing page is a dedicated web page designed to convert visitors who clicked an ad into leads or customers by focusing on a single call to action.
Question 4: What does ROAS stand for in digital advertising performance?
- Rate of Ad Spending
- Return on Ad Spend (Correct answer)
- Reach of Advertising Strategy
- Revenue Over Ad Sales
Correct answer: Return on Ad Spend
ROAS (Return on Ad Spend) measures revenue generated for every dollar spent on advertising, calculated as revenue divided by ad spend.
Question 5: What is geo-targeting in digital advertising?
- Using GPS to physically locate customers
- Delivering ads to users based on their geographic location (Correct answer)
- Mapping out competitor ad placements
- Targeting users who travel frequently
Correct answer: Delivering ads to users based on their geographic location
Geo-targeting allows advertisers to deliver ads to users based on their specific geographic location, such as country, city, or radius around a point.
Question 6: Which of the following best describes native advertising?
- Ads shown only to local audiences
- Ads that blend seamlessly with the look and feel of the surrounding content (Correct answer)
- Ads created by local content creators
- Pop-up ads triggered by user behavior
Correct answer: Ads that blend seamlessly with the look and feel of the surrounding content
Native advertising is paid content that matches the form, feel, and function of the media format in which it appears, making it less intrusive than traditional ads.
CAS CAS Digital Advertising 2
What does A/B testing in digital advertising involve?