CAS CAS Digital Advertising 2

Question 1

What does A/B testing in digital advertising involve?

Accepted Answer

Comparing two versions of an ad to see which performs better

Answer

Testing ads on two different platforms simultaneously

Answer

Running ads in the morning and evening

Answer

Testing two different budgets for the same ad

Question 2

Which ad format typically appears before, during, or after streaming video content?

Accepted Answer

Pre-roll / in-stream video ad

Answer

Display banner

Answer

Native ad

Answer

Rich media ad

Question 3

What is the primary purpose of a landing page in a digital ad campaign?

Accepted Answer

To convert ad clicks into desired actions like purchases or sign-ups

Answer

To host multiple ads for comparison

Answer

To display the company's full product catalog

Answer

To track competitor advertising

Question 4

What does ROAS stand for in digital advertising performance?

Accepted Answer

Return on Ad Spend

Answer

Rate of Ad Spending

Answer

Reach of Advertising Strategy

Answer

Revenue Over Ad Sales

Question 5

What is geo-targeting in digital advertising?

Accepted Answer

Delivering ads to users based on their geographic location

Answer

Using GPS to physically locate customers

Answer

Mapping out competitor ad placements

Answer

Targeting users who travel frequently

Question 6

Which of the following best describes native advertising?

Accepted Answer

Ads that blend seamlessly with the look and feel of the surrounding content

Answer

Ads shown only to local audiences

Answer

Ads created by local content creators

Answer

Pop-up ads triggered by user behavior