CAM Strategic Planning & Analysis 3

Question 1

The Ansoff Matrix helps account managers plan growth strategies. Which quadrant represents selling existing products to new markets?

Accepted Answer

Market Development

Answer

Market Development in the Ansoff Matrix means taking existing products into new customer segments or geographic markets.

Question 2

Which of the following is a leading indicator of account health, as opposed to a lagging indicator?

Accepted Answer

Number of active stakeholder relationships at executive level

Answer

Executive-level engagement is a leading indicator because it predicts future retention and expansion before financial results materialize.

Question 3

A CAM is asked to prioritize which accounts to focus strategic resources on. Which framework is best suited for this tiering decision?

Accepted Answer

Account segmentation matrix based on revenue potential and strategic fit

Answer

An account segmentation matrix evaluates both revenue potential and strategic fit, allowing objective prioritization of resource allocation.

Question 4

In strategic planning, 'scenario analysis' is most valuable when:

Accepted Answer

Future market conditions are uncertain and multiple outcomes are plausible

Answer

Scenario analysis is designed to prepare for uncertainty by modeling multiple possible futures and planning appropriate responses.

Question 5

Which Porter's Five Forces element evaluates the threat posed by clients who could potentially produce the product or service themselves?

Accepted Answer

Threat of backward integration

Answer

Backward integration (a subset of buyer power) occurs when a customer considers producing a supplier's product internally, increasing their negotiating leverage.

(CAM) Certified Account Manager Practice Test

(CAM) Certified Account Manager Practice Test

CAM Strategic Planning & Analysis 3