CAM CAM Marketing and Occupancy Management

Question 1

What is the formula for calculating a property's occupancy rate?

Accepted Answer

Occupied units ÷ total units × 100

Answer

Total units ÷ occupied units × 100

Answer

Vacant units ÷ total units × 100

Answer

Total units − vacant units ÷ 100

Question 2

Which marketing channel is most commonly used by prospective apartment residents in the US?

Accepted Answer

Online listing platforms such as Apartments.com and Zillow

Answer

Print newspaper classifieds

Answer

Direct mail flyers

Answer

Radio advertisements

Question 3

What is a concession in apartment marketing?

Accepted Answer

An incentive offered to prospective residents, such as one month free rent

Answer

A penalty charged for late rent payment

Answer

A clause allowing early lease termination

Answer

A fee charged for parking

Question 4

What does net absorption measure in multifamily real estate?

Accepted Answer

The change in occupied units over a given period

Answer

Total revenue collected from residents

Answer

The number of maintenance requests resolved

Answer

The average cost to renovate a unit

Question 5

Which statement about apartment marketing fair housing compliance is correct?

Accepted Answer

Marketing materials must not use language that discourages protected classes from applying

Answer

Ads may state 'perfect for young professionals' to target demographics

Answer

It is legal to advertise 'adults only' communities without HUD approval

Answer

Fair housing rules do not apply to online advertisements

Question 6

What is the primary goal of a lease renewal program?

Accepted Answer

To retain current residents and reduce costly vacancy turnover

Answer

To raise rents as high as possible at renewal

Answer

To encourage residents to move to larger units only

Answer

To collect additional security deposits