Call Tracking Marketing Dynamic Number Insertion 3

Question 1

What is 'source-level' DNI as opposed to 'session-level' DNI?

Accepted Answer

Assigning one tracking number per traffic source (e.g., Google, Facebook)

Answer

Tracking individual visitor sessions separately

Answer

A DNI method for source code pages

Answer

A technique for tracking inbound text messages

Question 2

Why might a marketer choose session-level DNI over source-level DNI?

Accepted Answer

Session-level provides visitor-level attribution including keyword and ad data

Answer

Session-level is cheaper

Answer

Source-level requires more phone numbers

Answer

Session-level works without JavaScript

Question 3

What does 'swap target' mean in a DNI configuration?

Accepted Answer

The specific phone number on the webpage that the DNI script replaces with a tracking number

Answer

The competitor's phone number to replace

Answer

The call destination after routing

Answer

The target market for the DNI campaign

Question 4

How does DNI help optimize Google Ads bidding strategies?

Accepted Answer

By feeding call conversion data back into Google's Smart Bidding algorithms

Answer

By blocking low-quality traffic

Answer

By reducing cost-per-click manually

Answer

By pausing underperforming ads automatically

Question 5

What type of website visitors would a 'direct' DNI number pool be assigned to?

Accepted Answer

Visitors who typed the URL directly or had no trackable referrer

Answer

Visitors from paid search ads

Answer

Visitors from social media

Answer

Visitors from email campaigns

Question 6

What is a best practice for testing DNI implementation on a new website?

Accepted Answer

Use UTM-tagged test URLs to verify the correct number swaps for each source

Answer

Disable all cookies before testing

Answer

Test only with mobile devices

Answer

Run DNI in source-level mode first, then switch to session-level