CALA CALA Marketing & Admissions

Question 1

Which document is legally required before a prospective resident can be admitted to a US assisted living facility?

Accepted Answer

A signed admission agreement outlining services, fees, and resident rights

Answer

A marketing brochure acknowledgment

Answer

A life insurance policy assignment

Answer

A physician referral form only

Question 2

What is the primary purpose of an assisted living facility's 'level of care assessment' conducted during the admissions process?

Accepted Answer

To determine if the facility can meet the prospective resident's needs and establish appropriate service pricing

Answer

To comply with Medicare billing requirements

Answer

To satisfy life insurance requirements

Answer

To assess the family's financial situation

Question 3

Which marketing strategy is most effective for generating referrals to an assisted living facility from healthcare professionals?

Accepted Answer

Building relationships with hospital discharge planners, social workers, and physicians

Answer

Television advertising

Answer

Cold calling prospective residents

Answer

Sending mass email campaigns to the general public

Question 4

Under fair housing laws, an assisted living facility may NOT refuse admission based on which of the following?

Accepted Answer

Race, color, national origin, religion, sex, familial status, or disability

Answer

A condition the facility cannot safely manage

Answer

A diagnosis that exceeds the facility's licensed care level

Answer

Inability to pay the required fees

Question 5

What is the role of a 'move-in coordinator' or admissions director in an assisted living facility?

Accepted Answer

To guide prospective residents and families through the inquiry, tour, assessment, and admission process

Answer

To manage resident medical care

Answer

To oversee dietary services

Answer

To manage payroll for new employees

Question 6

Which metric measures the percentage of prospective resident inquiries that result in actual move-ins?

Accepted Answer

Conversion rate

Answer

Occupancy rate

Answer

Length of stay

Answer

Referral rate