CALA CALA Marketing & Admissions 1 — Questions and Answers
Question 1: Which document is legally required before a prospective resident can be admitted to a US assisted living facility?
- A marketing brochure acknowledgment
- A signed admission agreement outlining services, fees, and resident rights (Correct answer)
- A life insurance policy assignment
- A physician referral form only
Correct answer: A signed admission agreement outlining services, fees, and resident rights
A signed admission agreement is legally required prior to or at the time of admission, outlining the services to be provided, associated fees, and resident rights.
Question 2: What is the primary purpose of an assisted living facility's 'level of care assessment' conducted during the admissions process?
- To determine if the facility can meet the prospective resident's needs and establish appropriate service pricing (Correct answer)
- To comply with Medicare billing requirements
- To satisfy life insurance requirements
- To assess the family's financial situation
Correct answer: To determine if the facility can meet the prospective resident's needs and establish appropriate service pricing
The level of care assessment evaluates a prospective resident's functional and medical needs to determine whether the facility can safely meet those needs and to establish appropriate care and pricing levels.
Question 3: Which marketing strategy is most effective for generating referrals to an assisted living facility from healthcare professionals?
- Television advertising
- Building relationships with hospital discharge planners, social workers, and physicians (Correct answer)
- Cold calling prospective residents
- Sending mass email campaigns to the general public
Correct answer: Building relationships with hospital discharge planners, social workers, and physicians
Cultivating relationships with hospital discharge planners, social workers, and physicians generates high-quality referrals because these professionals guide families navigating care transitions.
Question 4: Under fair housing laws, an assisted living facility may NOT refuse admission based on which of the following?
- A condition the facility cannot safely manage
- Race, color, national origin, religion, sex, familial status, or disability (Correct answer)
- A diagnosis that exceeds the facility's licensed care level
- Inability to pay the required fees
Correct answer: Race, color, national origin, religion, sex, familial status, or disability
The Fair Housing Act prohibits discrimination in housing based on race, color, national origin, religion, sex, familial status, or disability.
Question 5: What is the role of a 'move-in coordinator' or admissions director in an assisted living facility?
- To manage resident medical care
- To guide prospective residents and families through the inquiry, tour, assessment, and admission process (Correct answer)
- To oversee dietary services
- To manage payroll for new employees
Correct answer: To guide prospective residents and families through the inquiry, tour, assessment, and admission process
The admissions director or move-in coordinator manages the entire sales and admissions process, from initial inquiry through touring, assessment, paperwork, and the resident's move-in day.
Question 6: Which metric measures the percentage of prospective resident inquiries that result in actual move-ins?
- Occupancy rate
- Conversion rate (Correct answer)
- Length of stay
- Referral rate
Correct answer: Conversion rate
The conversion rate measures what percentage of inquiries or tours result in a signed admission agreement and move-in, indicating the effectiveness of the sales and admissions process.
CALA CALA Marketing & Admissions 1
Which document is legally required before a prospective resident can be admitted to a US assisted living facility?