CALA CALA Marketing & Admissions 3

Question 1

What is the 'length of stay' metric important for in assisted living financial planning?

Accepted Answer

It tracks how long residents remain at the facility, which influences census stability and revenue forecasting

Answer

It measures how long staff take to complete incident reports

Answer

It measures how long admission paperwork takes to complete

Answer

It tracks how long it takes for referrals to convert to move-ins

Question 2

During the admissions process, when must an assisted living facility provide a prospective resident with a written statement of their rights?

Accepted Answer

Before or at the time of admission, prior to signing the admission agreement

Answer

Only if the resident requests it

Answer

During the first care plan meeting after move-in

Answer

At the annual renewal of the admission agreement

Question 3

What is a 'community fee' typically used for in assisted living marketing and admissions?

Accepted Answer

A one-time non-refundable or partially refundable fee covering the cost of preparing a unit and processing admission

Answer

A monthly recurring fee for community activities

Answer

A government-required licensing fee paid per resident

Answer

A fee charged for marketing brochures

Question 4

Which marketing tool allows prospective residents and families to virtually experience a facility's amenities before visiting in person?

Accepted Answer

Virtual tours embedded on the facility website

Answer

Print newspaper advertisements

Answer

Direct mail postcards

Answer

Radio advertisements

Question 5

An assisted living administrator wants to improve the facility's online reputation. What is the most effective ethical strategy?

Accepted Answer

Encouraging satisfied residents and families to voluntarily share their experiences in online reviews

Answer

Paying for positive reviews on Google and Yelp

Answer

Disputing all negative reviews regardless of validity

Answer

Hiring a company to post fake positive reviews

Question 6

What is the purpose of a 'waitlist' in assisted living facility management?

Accepted Answer

A roster of prospective residents interested in admission when a unit becomes available

Answer

A list of residents awaiting discharge

Answer

A list of staff awaiting performance reviews

Answer

A registry of residents who have requested additional services