CALA CALA Marketing & Admissions 2

Question 1

What is 'occupancy rate' and why is it important to an assisted living administrator?

Accepted Answer

The percentage of units that are filled with paying residents; directly impacts revenue

Answer

The ratio of staff to residents; important for quality of care

Answer

The number of resident activities offered per week; important for satisfaction

Answer

The ratio of licensed beds to operating beds; important for licensing

Question 2

Which HIPAA provision must an assisted living facility comply with during the marketing and admissions process?

Accepted Answer

Residents must consent before their health information is shared with referral sources or used in marketing

Answer

All prospective resident information must be published on the facility website

Answer

Physicians must authorize all marketing activities

Answer

Families must receive a financial audit before touring

Question 3

What is a 'preadmission screening' in the context of assisted living admissions?

Accepted Answer

An evaluation to determine whether the prospective resident's needs fall within the facility's scope of care

Answer

A credit check for prospective residents

Answer

A background check on the resident's family

Answer

A marketing survey about competitor facilities

Question 4

An assisted living facility is developing a digital marketing strategy. Which online platform is typically most effective for reaching adult children researching care options for aging parents?

Accepted Answer

Facebook and Google search advertising

Answer

TikTok

Answer

Snapchat

Answer

Gaming platforms

Question 5

What should an assisted living admission agreement specifically address regarding discharge conditions?

Accepted Answer

Conditions under which involuntary discharge may occur, the notice required, and the appeals process

Answer

Only that residents may leave voluntarily

Answer

Only financial penalties for early departure

Answer

Nothing; discharge is regulated separately from admission

Question 6

Which practice violates ethical standards in assisted living marketing?

Accepted Answer

Offering referral fees to hospital discharge planners for directing patients to the facility

Answer

Providing facility tours to prospective residents and families

Answer

Publishing honest testimonials from satisfied residents with their consent

Answer

Advertising rates and available amenities