CAA Public Relations and Community Engagement 3

Question 1

When establishing guidelines for student-athletes' use of social media, an athletic director should PRIMARILY focus on:

Accepted Answer

Educating student-athletes on responsible digital citizenship and its impact on the program's reputation

Answer

Prohibiting all social media use during the athletic season

Answer

Monitoring all student-athlete personal social media accounts daily

Answer

Requiring student-athletes to post a minimum number of times per week about team activities

Question 2

A rival school's athletic program is spreading inaccurate information about your school's athletic department on social media. The BEST response is to:

Accepted Answer

Address factual inaccuracies through official channels calmly and with documented evidence

Answer

Post equally aggressive counter-statements on all platforms immediately

Answer

Report the school to the state athletic association for defamation

Answer

Ignore the situation entirely and hope it resolves on its own

Question 3

Which of the following BEST describes the relationship between good public relations and athletic program success?

Accepted Answer

Positive public relations builds community support, increases participation, and attracts resources that contribute to program success

Answer

Public relations is irrelevant to program outcomes; only win-loss records matter

Answer

Public relations should only be managed after a program reaches state-level competition

Answer

Good public relations is the sole responsibility of the school's communications office

Question 4

A local business wants to sponsor your athletic department. Which of the following is the MOST important consideration before accepting the sponsorship?

Accepted Answer

The sponsorship must align with the school's values and comply with state athletic association regulations

Answer

The business must agree to advertise exclusively at all home events

Answer

The business owner must be a current parent of a student-athlete

Answer

The sponsorship amount must exceed the athletic department's annual fundraising total

Question 5

Which of the following would MOST undermine an athletic department's credibility with the public?

Accepted Answer

Providing inconsistent or contradictory information across different communication channels

Answer

Publishing game results within 24 hours of competition

Answer

Issuing a formal statement after a significant incident

Answer

Holding regular meetings with the booster club

Question 6

The NIAAA Model for athletic administration suggests that community engagement programs should be designed to:

Accepted Answer

Create mutually beneficial relationships that support both the athletic program and the broader community

Answer

Generate the maximum possible revenue for the athletic department

Answer

Focus exclusively on the needs of varsity sport programs

Answer

Replace traditional fundraising activities with corporate sponsorships

Question 7

When communicating the athletic department's annual budget to community stakeholders, the athletic director should emphasize:

Accepted Answer

How expenditures align with educational goals and benefit all student-athletes equitably

Answer

Only the revenue generated by high-profile sports programs

Answer

The salaries of individual coaches and staff members

Answer

Budget areas where spending has been cut to save money