Public Relations and Community Engagement Flashcards

When establishing guidelines for student-athletes' use of social media, an athletic director should PRIMARILY focus on:

Answer: Educating student-athletes on responsible digital citizenship and its impact on the program's reputation

Education on responsible digital citizenship empowers student-athletes to make informed choices while protecting both themselves and the program's reputation.

A rival school's athletic program is spreading inaccurate information about your school's athletic department on social media. The BEST response is to:

Answer: Address factual inaccuracies through official channels calmly and with documented evidence

Responding calmly with documented facts through official channels demonstrates professionalism and corrects the record without escalating the conflict.

Which of the following BEST describes the relationship between good public relations and athletic program success?

Answer: Positive public relations builds community support, increases participation, and attracts resources that contribute to program success

Positive community relationships generated through effective public relations increase participation, financial support, and goodwill that collectively contribute to long-term athletic program success.

A local business wants to sponsor your athletic department. Which of the following is the MOST important consideration before accepting the sponsorship?

Answer: The sponsorship must align with the school's values and comply with state athletic association regulations

Sponsorships must align with school values and comply with state athletic association rules to ensure the partnership does not create ethical conflicts or compliance violations.

Which of the following would MOST undermine an athletic department's credibility with the public?

Answer: Providing inconsistent or contradictory information across different communication channels

Inconsistent or contradictory messaging erodes public trust and creates confusion, which significantly damages the athletic department's credibility.

The NIAAA Model for athletic administration suggests that community engagement programs should be designed to:

Answer: Create mutually beneficial relationships that support both the athletic program and the broader community

Effective community engagement is built on mutual benefit, where the athletic program and the community both gain value from the relationship, strengthening long-term support.

When communicating the athletic department's annual budget to community stakeholders, the athletic director should emphasize:

Answer: How expenditures align with educational goals and benefit all student-athletes equitably

Connecting budget decisions to educational goals and equitable benefit for all student-athletes frames financial communication in a way that resonates with stakeholders and demonstrates responsible stewardship.