Public Relations and Community Engagement Flashcards

Which of the following best describes the concept of 'stakeholder management' in the context of high school athletics?

Answer: Identifying and maintaining positive relationships with all groups that have an interest in the athletic program

Stakeholder management involves recognizing all parties with a vested interest—including students, parents, coaches, faculty, and community members—and actively maintaining productive relationships with each group.

A school's athletic department wants to improve its relationship with local media. The BEST approach is to:

Answer: Designate a media liaison and provide consistent, accurate information in a timely manner

Designating a media liaison and providing consistent, accurate information builds trust with journalists and promotes fair, positive coverage of the athletic program.

According to best practices, which of the following should be included in an athletic department's annual report to the community?

Answer: Academic performance of athletes, program achievements, and financial overview

An annual report should highlight student-athlete academic and athletic achievements, program goals, and responsible financial stewardship to build community confidence.

A parent approaches the athletic director with a complaint about a coach's behavior. The athletic director should FIRST:

Answer: Listen actively and document the concern before taking further action

Active listening and documentation are the first steps in fair conflict resolution, ensuring the concern is taken seriously and properly recorded before any action is taken.

The primary purpose of a 'parent meeting' held at the start of an athletic season is to:

Answer: Communicate program expectations, policies, and the athletic department's philosophy to families

Pre-season parent meetings establish clear communication of program expectations, policies, and philosophy, which reduces misunderstandings and promotes a positive athletic experience.

In marketing an athletic program, which approach is most aligned with NIAAA standards for ethical promotion?

Answer: Accurately representing the program's achievements and values to build authentic community support

Ethical marketing requires accurate representation of program achievements and values, ensuring that promotional materials honestly reflect what the department offers.

Which of the following is the MOST important consideration when creating an athletic department website?

Answer: Ensuring information is current, accurate, accessible, and easy to navigate

An effective athletic department website must provide accurate, up-to-date information that is easy for all community members to access and navigate.