CA Art Business & Marketing 5

Question 1

What is the purpose of a 'kill fee' in an art commission contract?

Accepted Answer

To compensate the artist if the client cancels the project after work has begun

Answer

A kill fee protects the artist by ensuring partial compensation for time and materials invested if the client cancels or abandons a project mid-process.

Question 2

Which of the following is the most effective way to build brand consistency across an artist's marketing channels?

Accepted Answer

Maintaining a unified visual identity, voice, and messaging across all platforms

Answer

A unified visual identity and consistent voice across all platforms makes an artist's brand instantly recognizable and builds trust with potential collectors.

Question 3

An artist creates a public mural on commission for a city. Under the Visual Artists Rights Act (VARA), what right may the artist have regarding the mural?

Accepted Answer

Right to integrity, including the right to prevent destruction if the work qualifies as a recognized stature

Answer

VARA grants qualifying visual artists moral rights including the right to prevent intentional destruction of works of recognized stature, even after the work is sold.

Question 4

What is the key difference between a 'press release' and a 'media kit' used in art PR?

Accepted Answer

A press release announces a single event or news item; a media kit is a comprehensive package of background materials for journalists

Answer

A press release is a short, timely announcement of specific news, while a media kit provides journalists with comprehensive background materials including bio, images, past coverage, and contact info.

Question 5

Which tax form must a self-employed artist in the US use to report business income and expenses?

Accepted Answer

Schedule C (Form 1040)

Answer

Self-employed artists report business profit and loss on Schedule C, which is filed with their personal Form 1040 tax return.

(CA) Certified Artist Practice Test

(CA) Certified Artist Practice Test

CA Art Business & Marketing 5