Business Plan Market Analysis 3

Question 1

What is a value proposition in the context of market analysis?

Accepted Answer

A clear statement of the unique benefit a product offers to customers

Answer

The total value of company assets

Answer

The price markup above cost

Answer

The company's mission statement

Question 2

What does a Porter's Five Forces analysis evaluate?

Accepted Answer

Competitive intensity and attractiveness of an industry

Answer

Five marketing channels

Answer

Five financial ratios

Answer

Employee performance metrics

Question 3

What is the difference between a niche market and a mass market?

Accepted Answer

Niche markets serve a narrow, specialized segment; mass markets target broad audiences

Answer

Niche markets are larger; mass markets are smaller

Answer

Both target the same customer base

Answer

Mass markets have higher profit margins

Question 4

What is customer acquisition cost (CAC)?

Accepted Answer

The total cost to acquire one new customer

Answer

The cost to manufacture one product unit

Answer

Annual marketing budget

Answer

Revenue per customer

Question 5

What does a market gap analysis identify?

Accepted Answer

Unmet customer needs or underserved segments in the market

Answer

Company cash shortfalls

Answer

Gaps in employee training

Answer

Differences in supplier pricing

Question 6

What is a go-to-market (GTM) strategy?

Accepted Answer

A plan outlining how a company will launch a product and reach target customers

Answer

A plan for entering a new country

Answer

A financial exit strategy

Answer

A manufacturing quality plan