Business Names & Slogan Creative Naming Techniques & Wordplay 3

Question 1

What is the primary advantage of using a coined (fabricated) name like 'Xerox' or 'Kodak' for a business?

Accepted Answer

It can be trademarked more easily since it has no prior meaning

Answer

It is always cheaper to advertise

Answer

It is automatically recognized worldwide

Answer

It guarantees higher sales than descriptive names

Question 2

Which wordplay technique involves using two words that sound similar but have different meanings to create a clever business name or slogan?

Accepted Answer

Pun

Answer

Alliteration

Answer

Metonymy

Answer

Portmanteau

Question 3

A tech company named 'Lyft' instead of 'Lift' is using which naming strategy?

Accepted Answer

Intentional misspelling for distinctiveness

Answer

Acronym creation

Answer

Mythological allusion

Answer

Eponymous naming

Question 4

What is the risk of using a highly descriptive business name like 'Best Burgers' or 'Fast Shipping Co.'?

Accepted Answer

The name is difficult to trademark because it uses common descriptive terms

Answer

Customers will not understand what the business does

Answer

The name will be too short to remember

Answer

Descriptive names cannot be used online

Question 5

Which of the following is an example of a business name using geographic reference as a naming technique?

Accepted Answer

Amazon

Answer

Spotify

Answer

Skype

Answer

Zoom

Question 6

What does 'brand name truncation' mean as a naming technique?

Accepted Answer

Shortening a longer word or phrase to create a simpler brand name

Answer

Translating a name into Latin

Answer

Adding a prefix or suffix to a competitor's name

Answer

Using only uppercase letters in the logo

Question 7

Why is it important to test a business name's phonetic sound across different languages before launching globally?

Accepted Answer

To check that the name does not have an offensive or awkward meaning in another language

Answer

To ensure it qualifies for international tax benefits

Answer

To confirm the name is at least five syllables long

Answer

To verify it can be printed in multiple fonts