Business Names & Slogan Business Slogan 4 — Questions and Answers
Question 1: Which brand's slogan is "The Happiest Place on Earth"?
- Universal Studios
- Six Flags
- Disneyland (Correct answer)
- SeaWorld
Correct answer: Disneyland
Disneyland has been marketed as "The Happiest Place on Earth" since its opening era in the 1950s.
Question 2: Which literary device is used in the slogan "Best Buy: Expert Service. Unbeatable Price."?
- Onomatopoeia
- Parallelism (Correct answer)
- Hyperbole only
- Personification
Correct answer: Parallelism
The slogan pairs two matching two-word phrases, a parallel structure that makes it rhythmic and memorable.
Question 3: "Save Money. Live Better." is the slogan of which retailer?
- Target
- Costco
- Walmart (Correct answer)
- Kroger
Correct answer: Walmart
Walmart adopted "Save Money. Live Better." in 2007, replacing "Always Low Prices."
Question 4: Which battery brand's slogan involves a mascot that "keeps going and going"?
- Duracell
- Energizer (Correct answer)
- Rayovac
- Panasonic
Correct answer: Energizer
The Energizer Bunny "keeps going and going and going," symbolizing long battery life since 1989.
Question 5: A startup's slogan "We Try Harder" famously turned a weakness into a strength for which rental car company?
- Hertz
- Avis (Correct answer)
- Enterprise
- Budget
Correct answer: Avis
Avis's 1962 "We Try Harder" campaign embraced its number-two market position and dramatically grew its share.
Question 6: What should a business do before adopting a new slogan?
- Print it on all packaging immediately
- Check for trademark conflicts with existing slogans (Correct answer)
- Register it as a domain name only
- Wait for competitors to approve it
Correct answer: Check for trademark conflicts with existing slogans
A trademark search prevents legal disputes and costly rebranding if the slogan is already protected by another company.
Question 7: "Red Bull Gives You Wings" primarily communicates what kind of benefit?
- A literal product feature
- An emotional and energizing benefit (Correct answer)
- A price advantage
- A safety guarantee
Correct answer: An emotional and energizing benefit
The slogan uses metaphor to promise energy and uplift rather than describing a literal product attribute.
Business Names & Slogan Business Slogan 4
Which brand's slogan is "The Happiest Place on Earth"?