Business Names & Slogan Business Slogan 2 — Questions and Answers
Question 1: Which company uses the slogan "Just Do It"?
- Adidas
- Nike (Correct answer)
- Reebok
- Under Armour
Correct answer: Nike
Nike introduced "Just Do It" in 1988, and it became one of the most recognized slogans in advertising history.
Question 2: The slogan "Think Different" was used by which company?
- Microsoft
- IBM
- Apple (Correct answer)
Correct answer: Apple
Apple launched "Think Different" in 1997 as a response to IBM's "Think" campaign.
Question 3: What is the primary purpose of a business slogan?
- To list all products a company sells
- To communicate the brand's core message memorably (Correct answer)
- To replace the company's legal name
- To satisfy trademark registration requirements
Correct answer: To communicate the brand's core message memorably
A slogan condenses a brand's value proposition into a short, memorable phrase that sticks with consumers.
Question 4: Which fast-food chain uses the slogan "I'm Lovin' It"?
- Burger King
- Wendy's
- KFC
- McDonald's (Correct answer)
Correct answer: McDonald's
McDonald's launched "I'm Lovin' It" in 2003, and it remains the chain's longest-running slogan.
Question 5: "A Diamond Is Forever" is the famous slogan of which company?
- De Beers (Correct answer)
- Tiffany & Co.
- Cartier
- Zales
Correct answer: De Beers
De Beers coined "A Diamond Is Forever" in 1947, and Advertising Age named it the slogan of the 20th century.
Question 6: What is the ideal length for an effective business slogan?
- One to two full paragraphs
- Short — typically under ten words (Correct answer)
- At least twenty words for detail
- Exactly one word only
Correct answer: Short — typically under ten words
Effective slogans are short and punchy, usually under ten words, so they are easy to remember and repeat.
Question 7: Which insurance company uses the slogan "Like a Good Neighbor"?
- Allstate
- GEICO
- State Farm (Correct answer)
- Progressive
Correct answer: State Farm
State Farm's "Like a Good Neighbor, State Farm Is There" jingle was written by Barry Manilow in 1971.
Business Names & Slogan Business Slogan 2
Which company uses the slogan "Just Do It"?