Business Degree Business Technology 5 — Questions and Answers
Question 1: A company's IT department stores all raw, unstructured data — including emails, videos, and sensor logs — in a centralized repository for future analysis. This repository is called a:
- Data warehouse
- Data mart
- Data lake (Correct answer)
- Operational database
Correct answer: Data lake
A data lake stores vast amounts of raw data in its native format until needed, supporting diverse analytics workloads without predefined schemas.
Question 2: Which technology creates an immutable, distributed ledger that records transactions across multiple nodes without a central authority?
- Relational database
- Cloud storage
- Blockchain (Correct answer)
- Data warehouse
Correct answer: Blockchain
Blockchain is a decentralized distributed ledger where each block of data is cryptographically linked to the previous one, making records tamper-resistant.
Question 3: Which business continuity measure ensures a company can resume critical IT operations within a defined timeframe after a disaster?
- Incident response plan
- Disaster recovery plan (Correct answer)
- Change management policy
- Service-level agreement
Correct answer: Disaster recovery plan
A disaster recovery plan outlines procedures to restore IT systems and data within a target Recovery Time Objective (RTO) after a disruptive event.
Question 4: An organization's employees receive emails appearing to come from the CEO asking them to wire funds immediately. This attack type is classified as:
- Ransomware
- SQL injection
- Business Email Compromise (BEC) (Correct answer)
- Denial-of-service attack
Correct answer: Business Email Compromise (BEC)
BEC attacks involve fraudsters impersonating executives or trusted parties via email to trick employees into transferring money or sensitive information.
Question 5: Which technology enables businesses to create interactive, data-driven dashboards that allow non-technical users to explore KPIs through drag-and-drop interfaces?
- Business intelligence (BI) tools (Correct answer)
- Robotic process automation
- Integrated development environments
- Content management systems
Correct answer: Business intelligence (BI) tools
BI tools like Tableau, Power BI, and Looker allow users to visualize and explore data through self-service dashboards without writing code.
Question 6: A firm applies machine learning to analyze social media posts and customer reviews to gauge public sentiment about its brand. This technique is called:
- Predictive analytics
- Sentiment analysis (Correct answer)
- Cluster analysis
- Regression modeling
Correct answer: Sentiment analysis
Sentiment analysis uses natural language processing and machine learning to identify and classify subjective opinions in text as positive, negative, or neutral.
Question 7: Which digital marketing technology tracks individual user behavior across a website to deliver personalized product recommendations in real time?
- Search engine optimization (SEO)
- Email marketing automation
- Behavioral targeting and recommendation engines (Correct answer)
- Pay-per-click advertising
Correct answer: Behavioral targeting and recommendation engines
Recommendation engines analyze clickstreams and purchase history using collaborative filtering or machine learning to surface relevant products to each user.
Business Degree Business Technology 5
A company's IT department stores all raw, unstructured data — including emails, videos, and sensor logs — in a centralized repository for future analysis.
This repository is called a: