Writing a Business Case 2023

writing a business case

Writing a business case involves analyzing your options and identifying the best course of action. It should include a description of the benefits, both quantitative and qualitative, of each option.

To engage stakeholders, you need to convey critical facts and figures through an emotional story. This can be done by imagining what life will be like if your project is successful.

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Business Case Study Writing Services

The business case is an important document that outlines the benefits and costs of a project. It also includes a section on risk and the authorisations required to move forward with the project. It is typically compiled by the project sponsor with input from other stakeholders and subject matter experts.

The language used in a business case should be clear and concise. Avoid using jargon and keep the text short with plenty of sub-headings. You may need to include an executive summary to highlight the most critical information. This can be helpful for senior executives who are time-poor and may not have the time to read the full document.

The Make Honey team of case writing experts will help you create engaging, compelling and impactful case studies that showcase your business, enhance your brand image and position you as an industry leader. Case studies can drive traffic to your website, increase social engagement and attract new customers.

Business Case Writing

The business case is an important document that outlines the rationale for a project. It explores the problems that a project hopes to address and gives a number of possible solutions, typically recommending one. It also details benefits, risks, costs, values and requirements. It’s a key document that is used to gain project funding and it can be used to monitor and assess progress.

The best way to sell a business case is to tell a story that is emotionally compelling. The most successful business cases are stories that demonstrate that a problem is real and requires urgent action. The story of Febreze is a great example. The company developed the perfume-scented fabric spray in the 1990s after a Procter & Gamble employee’s wife complained that his clothes smelled like cigarettes.

When preparing to present a business case, make sure that you have done your research. It’s also a good idea to use a template to ensure that the case is presented in a consistent manner. Also, it’s important to be able to explain why your solution is better than others.

business case writing course

Business Case Writing Training

A business case is a document that captures all the relevant information about the project. It is used to justify the costs and benefits of a proposed project to management. This is an essential tool for securing project approval. To be successful, the document should be clear and logical. It should also be free of grammatical and spelling errors. Once the initial draft is complete, it is a good idea to step away from the document for a while and read it again with fresh eyes.

The training course will teach participants how to write a compelling business case. It will include learning about the underlying structure of a business case, the role of stakeholders, and how to develop a risk assessment model. It will also cover the importance of using a cost/benefits analysis and how to determine ROI.

The course is offered online and requires a computer or tablet with an internet connection. It is a self-paced program and can be completed in your own time. This is an excellent course for those looking to improve their writing skills and it will also benefit their career.

Writing a Business Case Example

A business case is a document that outlines a proposed project’s benefits and costs. It is a vital tool in convincing stakeholders that the project should be carried out. It should be included in the project initiation phase and it is used throughout the life cycle of a project to ensure that the benefits of the project exceed its costs.

case study

A well-written business case will also include the project’s assumptions and constraints. This will help to identify potential risks and provide a clearer picture of the project’s outcome. In addition, the business case should clearly communicate the cost of the project and how it will be funded.

A business case needs to be persuasive and compelling. It should use a number of different tactics to grab the attention of your audience, including using visuals and a timeline. Nancy Duarte, a communication expert and author of the HBR Guide to Persuasive Presentations, suggests that using simple illustrations will help to make your business case more relatable. She also advises that you should avoid jargon and keep your language as simple as possible.

Writing a Business Case for a New Role

The business case is a document or presentation that communicates the high-level information that relates to a critical decision. It’s a sales pitch in many ways, and good business cases can make or break the success of a project.

Start the business case with a concise paragraph that states the problem you’re addressing. This should relate back to the organisation’s strategy and vision so that your audience can immediately grasp why the proposed solution is important.

Next, provide the background and the expected business benefits. This can include a market assessment, alternatives considered (with costs and risks of each option) and a gap analysis. A risk assessment should also be included to identify potential issues and concerns that could impact the project’s success.

Finally, describe how your proposed solution will address the problem. Use a timeline to highlight the key points and provide your audience with a clear picture of how the project will progress from initiation to completion. This will make your business case more persuasive by showing how your proposal addresses the issue in a timely manner.

writing a business case for new technology

Writing a Business Case for New Technology

Whether it’s new technology or an investment in your business vision, creating a business case is a critical step for selling your idea to upper management and key stakeholders. The business case helps them decide if the project should move forward, and how it should be funded.

The first section of the business case is called “problem statement.” This should be a brief paragraph stating the problem your proposed project addresses. This could include a loss of revenue, inefficiencies in the current system, an underwhelming response to a product, or market opportunities that need to be explored.

The next sections are the solutions and benefits. Be sure to clearly explain how you will rectify the problem and what the projected return on investment is. This is also a good time to address the risks and costs of your solution. The last section is the executive summary, which summarises your recommended course of action. It’s often best to write this last, as some decision-makers will only read this section. It should be clear and concise, and communicate the value of your project to a wider audience.

Writing a Business Case for Promotion

Whether your company is looking to make an investment in a new project or seeking approval for a change, it is important to present a well-documented business case. A business case outlines the benefits and value that your company will gain from the proposed project. It also outlines the risks and issues that may be associated with the project.

The first step in writing a business case is to identify the problem or opportunity. Once you have clearly defined the issue, you can start to create a solution. This is often done through an analysis of the current situation, possible alternatives and financial investment.

The most compelling part of a business case is its narrative. The story tells stakeholders why your project should be approved. A good way to convey this narrative is through visuals. Nancy Duarte explains that using simple illustrations can make your business case more compelling and memorable.

Writing a Business Case Study

Writing a business case study can be an excellent way to get your ideas in front of decision-makers. It’s a document that provides an analysis of possible solutions to a particular problem and demonstrates how each solution would benefit the company. It also includes an executive summary to provide high-level information about the project.

Writing the business case requires a lot of research into both the problem and potential solutions. You’ll want to consult with experts in the area and incorporate their input into the business case. You may also need to include sections on budgets, schedules and risks. A well-written business case will include all the relevant information and details that decision-makers need to make a decision.

Once you’ve completed the business case, it’s important to review it with all stakeholders. This will give you a chance to make any changes that are necessary before the document is finalized and presented. Once the business case is approved, it should be used as a guide to manage the project and ensure that it delivers on the benefits that were proposed.

Business Case Questions and Answers

A business case study is a summary of a real-world business problem faced by a corporation and an examination of how it may effect society in a corporate environment. A case study is a research instrument that can be incorporated into the research methods you will utilize for your final projects in our programs.

Focusing on pertinent and necessary information while omitting other information types that are inappropriate for inclusion is crucial while creating a business case. The following details are not appropriate for a business case:

  • Personal beliefs or biases: Rather than being based on subjective analysis, a business case should be based on objective analysis.
  • Irrelevant information: Omit any details that are unrelated to the project under consideration or that do not further knowledge of its advantages, viability, or financial implications.
  • Sensitive or confidential material: Preserve any sensitive or confidential information that shouldn’t be disclosed to a larger audience. Make that the data is compliant with security and privacy standards for data
  • Use of excessive technical jargon: While certain technical knowledge may be required, refrain from using it to the exclusion of non-technical stakeholders to avoid confusion or hostility. Use terminology that is simple to understand.
  • Unsupported statements or claims: Ensure that any assertions made in the business case are supported by credible information, analysis, or professional judgment. Refrain from making implausible statements.
  • Detailed operational processes: While it’s crucial to give a general overview of the project’s execution plan, stay away from going into too much detail regarding particular operational procedures or regular activities. Concentrate on key strategic elements.
  • Include only the most current and pertinent data that directly support the business case. Avoid including historical or irrelevant data. A lot of historical or dated information should be avoided.

Presenting a business case requires effectively articulating the project’s logic, benefits, and viability.

      The steps for presenting a business case are as follows:

  • Know your audience and adapt your presentation accordingly.
  • Clearly state the problem or opportunity addressed by the business case.
  • State the goals that the proposed project intends to accomplish.
  • Present the proposed solution and justification for its worth.
  • Analyze costs and benefits, as well as possible dangers.
  • Conduct a feasibility study to assess the viability of the proposal.
  • Develop a financial analysis that includes return on investment and payback term.
  • Provide a schedule and an implementation plan.
  • Respond to possible objections and concerns.
  • Recapitulate essential points, provide suggestions, and solicit support or approval.

     The following components are typical of a business case:

  • Executive Summary: A succinct overview of the business case that summarizes the issue/opportunity, proposed solution, main advantages, and recommendation.
  • Introduction: Background information about the project, including its background, objective, and significance to the organization’s goals and strategy.
  • Problem Statement: A clear and simple summary of the issue or opportunity the project intends to address, backed by data and proof.
  • Clearly defined objectives that clarify what the project seeks to accomplish and the anticipated results.
  • Analysis of Alternatives: Evaluation of various solutions or approaches to the problem, including their advantages, disadvantages, and potential consequences.
  • Feasibility Study: An evaluation of the project’s technical, operational, economic, and legal viability that identifies potential obstacles or dangers.
  • Cost-Benefit Examination: Detailed analysis of the expenses involved with the project and the projected benefits, taking into account financial, qualitative, and strategic factors.
  • Plan de project: An summary of the project plan, including important tasks, milestones, dates, resource requirements, and responsibilities.
  • Risk Assessment and Mitigation Techniques: The identification and assessment of potential risks and uncertainties, coupled with proposed strategies to minimize or manage them.
  • Detailed financial projections, such as revenue forecasts, cost estimates, return on investment (ROI), and other financial metrics.
  • Organizational Impact: An analysis of the project’s effects on the organization, such as changes to procedures, resources, staff, or culture.
  • Identification of key project stakeholders and appraisal of their interests, concerns, and possible contributions to the project’s success.
  • Suggestions: Clear and well-supported recommendations based on the analysis and evaluation undertaken, including a recommended solution or action plan.
  • Implementation Plan: An overview of the steps, resources, and timescale required to implement the project.
  • The recap of the important topics mentioned in the business case, reaffirming the benefits, feasibility, and anticipated results.
  • Appendices: Documents, data, or references that provide additional information or proof to substantiate the business case’s statements.

The objective of a business case is to present a detailed and structured argument in favor of an organization’s proposed project or effort. It justifies the necessity of the project, outlines its benefits and aims, and provides a persuasive argument for its adoption. The business case assists decision-makers in assessing the project’s viability, risks, and potential benefits, assuring alignment with the organization’s strategic objectives. It facilitates resource allocation, planning, and risk assessment, hence facilitating the decision-making process and securing the project’s support and approval.

A organized process is required to develop a business case for a project in order to clearly explain its justification and possible advantages. The first step in the process is to clearly define the issue or opportunity that the project seeks to address, supported by pertinent data and background knowledge. The project objectives are then established, ensuring alignment with the strategic objectives of the firm. The project’s viability is assessed by a feasibility study that takes into account technological, operational, legal, and market considerations, as well as addresses potential issues and suggests mitigating measures. A thorough understanding of the project’s financial ramifications, including investments, expenses, and potential hazards, can only be obtained from an analysis of costs and benefits. The project’s financial sustainability is supported by a thorough financial analysis that highlights the predicted income, costs, and financial measures. The project plan is also described in the business case, emphasizing essential tasks, deadlines, resource needs, and roles and responsibilities. In order to handle potential uncertainties, risks are evaluated and mitigation techniques are suggested. In order to anticipate stakeholder viewpoints, it is helpful to address probable objections and concerns. A summary of the main aspects, stressing the predicted benefits, practicality, and financial viability, comes at the end of the business case. A request for support or approval is made along with specific recommendations.

Business case writing is the process of developing a comprehensive document that offers a persuasive argument for a proposed project or effort within a business. It requires collecting and evaluating pertinent data, performing research, and successfully presenting the project’s rationale, benefits, and viability. The drafting of a business case necessitates clear and concise articulation of the problem or opportunity the project addresses, as well as the suggested solution and value offer. It comprises an exhaustive study of costs, benefits, risks, and probable outcomes. The purpose of developing a business case is to present decision-makers with an exhaustive and convincing document that facilitates informed decision-making and secures support and resources for the proposed enterprise.

     Write a business case by starting with the following steps:

  • Clearly define the purpose of the business case and the project it will specifically target.
  • Carry out research: Compile facts, market research, and pertinent data to bolster your business case.
  • Identify the issue or chance: Clearly describe the issue or opportunity that the project wants to address or seize.
  • Set goals: Specify the precise, quantifiable goals that the project aims to achieve.
  • Examine alternate options: Compare the potential advantages and disadvantages of alternative approaches or solutions.
  • Assess the project’s technical, operational, economic, and legal viability by conducting a feasibility study.
  • Compile a cost-benefit analysis. Compare the project’s expenses to its expected benefits and return on investment.
  • Create a project plan: Specify the project plan’s main tasks, deadlines, materials, and deliverables.
  • Address potential hazards and offer mitigation strategies: Identify potential dangers and suggest countermeasures.
  • Present a thorough financial analysis: Include predicted revenue, expenses, and financial metrics in your analysis.
  • Create an executive summary, in which you should summarize the main features of the business case.
  • Develop the business case: Clear and organized presentation of your conclusions, justifications, and suggestions is required.