Business Cards & Stationery Typography & Color in Business Cards & Stationery 3

Question 1

Which color combination is an example of a complementary color scheme on business stationery?

Accepted Answer

Blue and orange

Answer

Blue and navy

Answer

Blue and teal

Answer

Blue and purple

Question 2

A designer is creating letterhead and wants to maintain brand consistency. What should they ensure matches across the business card and letterhead?

Accepted Answer

Typography, logo, and color palette

Answer

The paper weight only

Answer

The number of words used

Answer

The physical card dimensions

Question 3

What is 'hierarchy' in the context of typography on business cards?

Accepted Answer

Using visual size, weight, and placement to guide the reader's eye to important information first

Answer

Listing contacts in alphabetical order

Answer

Using only one font size throughout

Answer

Aligning all text to the center

Question 4

Which color is most commonly associated with trust and professionalism in business card design in the US?

Accepted Answer

Blue

Answer

Red

Answer

Yellow

Answer

Green

Question 5

What does 'font weight' refer to when selecting typography for stationery?

Accepted Answer

The thickness of the character strokes (e.g., light, regular, bold)

Answer

The physical size of the font file

Answer

The number of glyphs included in the font

Answer

The spacing between words

Question 6

Which file format preserves exact CMYK color values and is preferred when sending stationery artwork to a commercial printer?

Accepted Answer

PDF (print-ready)

Answer

JPEG

Answer

PNG

Answer

GIF

Question 7

Why might a designer use a monochromatic color scheme on professional stationery?

Accepted Answer

To reduce design complexity and project a sleek, sophisticated image

Answer

Because it is required by US postal regulations

Answer

To use all available Pantone colors

Answer

To make the design easier to copy