Business Cards & Stationery Introduction to Business Cards 4 — Questions and Answers
Question 1: Which piece of information is considered essential on nearly every business card?
- The company's founding year
- A name and at least one way to make contact (Correct answer)
- A full list of services
- A photo of the office
Correct answer: A name and at least one way to make contact
At minimum, a business card must identify the person or company and provide contact information.
Question 2: What is the recommended minimum font size for body text on a business card to remain readable?
- 4 pt
- 7 to 8 pt (Correct answer)
- 14 pt
- 18 pt
Correct answer: 7 to 8 pt
Text below about 7 to 8 points becomes difficult to read in print, so that range is the practical minimum.
Question 3: A consultant includes a QR code on her business card. What is the primary benefit?
- It makes the card legally binding
- It links recipients directly to digital content like a website or vCard (Correct answer)
- It protects the card from counterfeiting
- It reduces the printing cost
Correct answer: It links recipients directly to digital content like a website or vCard
A QR code bridges the physical card to digital content, letting recipients scan straight to a site, portfolio, or contact file.
Question 4: Why is high contrast between text and background important on a business card?
- It lowers the ink cost
- It ensures the contact details remain legible at a glance (Correct answer)
- It is required by postal regulations
- It prevents the card from curling
Correct answer: It ensures the contact details remain legible at a glance
Strong contrast keeps names and contact details legible, which is the card's primary job.
Question 5: What is a common mistake when designing the back of a business card?
- Leaving some white space
- Cramming it with dense text that overwhelms the reader (Correct answer)
- Using the brand's colors
- Adding a tagline
Correct answer: Cramming it with dense text that overwhelms the reader
Overloading the back with dense text clutters the card and dilutes its message.
Question 6: Which element helps a business card reinforce brand consistency across a company's materials?
- Using a different font on every card
- Matching the logo, colors, and typography used in other brand collateral (Correct answer)
- Printing each employee's card in a random color
- Omitting the logo to save space
Correct answer: Matching the logo, colors, and typography used in other brand collateral
Consistent logo, color, and typography tie the card to the rest of the brand identity.
Question 7: A job title on a business card primarily serves to do what?
- Establish the cardholder's role and credibility (Correct answer)
- Satisfy tax requirements
- Increase the card's resale value
- Replace the need for a company name
Correct answer: Establish the cardholder's role and credibility
A title tells the recipient the cardholder's role, adding context and credibility to the contact.
Business Cards & Stationery Introduction to Business Cards 4
Which piece of information is considered essential on nearly every business card?