BSocSc Bachelor of Social Science Communication and Media Studies

Question 1

The 'agenda-setting' theory in mass communication proposes that:

Accepted Answer

Media doesn't tell people what to think but does influence what topics they think about

Answer

Media directly controls public opinion on political issues

Answer

Audiences are passive recipients of media messages

Answer

Advertisers set the editorial agenda of news organizations

Question 2

Which theoretical framework argues that media portrayals of social groups shape audience beliefs through repeated exposure to stereotypical representations?

Accepted Answer

Cultivation theory

Answer

Uses and gratifications theory

Answer

Social learning theory

Answer

Spiral of silence theory

Question 3

The 'uses and gratifications' approach to media research focuses on:

Accepted Answer

How and why audiences actively choose media to fulfill specific needs

Answer

How media content shapes passive audience behavior

Answer

The economic structures behind media ownership

Answer

The role of government regulation in media production

Question 4

In the United States, the First Amendment protects freedom of the press primarily by:

Accepted Answer

Prohibiting government censorship of publication

Answer

Guaranteeing media access to all government information

Answer

Requiring media organizations to present balanced coverage

Answer

Protecting journalists from all civil lawsuits

Question 5

Media consolidation in the United States refers to:

Accepted Answer

The concentration of media ownership among a small number of large corporations

Answer

Government acquisition of private media outlets

Answer

The merger of print and digital news platforms

Answer

The standardization of broadcast signal technologies

Question 6

The 'digital divide' concept in communication studies refers to:

Accepted Answer

Unequal access to digital technology and the internet across socioeconomic groups

Answer

The gap between digital and analog media formats

Answer

Generational differences in social media platform preferences

Answer

The separation between professional and citizen journalism