BSJ Public Relations and Media Relations 3

Question 1

What is a 'press conference' and when do organizations typically hold one?

Accepted Answer

A formal event where an organization addresses multiple journalists simultaneously to announce major news

Answer

A private briefing held for a newsroom's editorial board only

Answer

A scheduled one-on-one interview between a CEO and a reporter

Answer

A legal proceeding where journalists testify about a story

Question 2

What is 'message discipline' in public relations and communications?

Accepted Answer

Consistently delivering core talking points without straying into unplanned territory

Answer

Penalizing PR staff for off-brand communications

Answer

Limiting the number of press releases issued per month

Answer

Filtering all media inquiries through legal counsel

Question 3

What is the 'inverted pyramid' structure and how does it relate to press releases?

Accepted Answer

A writing format that leads with the most important information followed by supporting details

Answer

A PR organizational chart showing seniority levels

Answer

A diagram showing how media coverage spreads across platforms

Answer

A hierarchy of media outlets prioritized for press release distribution

Question 4

What does 'media monitoring' mean in a public relations context?

Accepted Answer

Systematically tracking news coverage to measure an organization's media presence and public narrative

Answer

The FCC's oversight of broadcast license holders

Answer

Monitoring employee use of social media during work hours

Answer

Watching competitor organizations' press conferences live

Question 5

What ethical issue arises when a PR professional offers journalists gifts, trips, or payments in exchange for coverage?

Accepted Answer

It compromises journalistic independence and constitutes a bribe, violating ethics codes

Answer

It is a standard industry practice known as courtesy marketing

Answer

It is only an issue if the gift exceeds a certain dollar value

Answer

It is acceptable as long as it is disclosed in the article

Question 6

What is 'reputation management' in public relations?

Accepted Answer

The ongoing effort to shape and maintain a positive public perception of a person or organization

Answer

A legal strategy for removing negative court records

Answer

A software tool for flagging negative social media comments

Answer

The process of responding only to negative reviews online