Brochure Design Brochure Facts 5 — Questions and Answers
Question 1: A nonprofit needs 250 brochures by tomorrow with variable donor names printed on each. Which printing method fits best?
- Digital printing (Correct answer)
- Offset lithography
- Screen printing
- Letterpress
Correct answer: Digital printing
Digital printing handles short runs, fast turnaround, and variable data without printing plates.
Question 2: At roughly what quantity does offset printing usually become more cost-effective than digital for brochures?
- Around 500-1,000 copies or more (Correct answer)
- At exactly 50 copies
- Only above 100,000 copies
- Offset is always cheaper at any quantity
Correct answer: Around 500-1,000 copies or more
Offset setup costs are spread across large runs, typically beating digital pricing past 500-1,000 copies.
Question 3: Which design principle is violated when a brochure crams every panel edge-to-edge with text and images?
- Effective use of white space (Correct answer)
- Color theory
- Font embedding
- Bleed setup
Correct answer: Effective use of white space
White space gives content room to breathe; filling every area overwhelms readers.
Question 4: A brochure's call to action is buried in small text on the back panel. What is the recommended fix?
- Make the call to action prominent and repeat it where readers naturally finish reading (Correct answer)
- Delete the call to action entirely
- Move all contact details to the cover
- Print the brochure on glossier paper
Correct answer: Make the call to action prominent and repeat it where readers naturally finish reading
A call to action should stand out visually and appear where the reader's journey ends.
Question 5: Which fold wraps panels inward one over another, requiring each inner panel to be progressively narrower?
- Roll fold (Correct answer)
- Half fold
- Gate fold
- French fold
Correct answer: Roll fold
A roll fold wraps panels around each other, so each inner panel must shrink slightly to nest.
Question 6: What is a key accessibility consideration when choosing brochure text and background colors?
- Ensuring strong contrast between text and background (Correct answer)
- Using only pastel colors
- Matching the text color to the logo exactly
- Avoiding black ink entirely
Correct answer: Ensuring strong contrast between text and background
High contrast between text and background keeps copy legible for readers with low vision.
Question 7: A printed brochure's colors look duller than the vibrant on-screen design. What best explains this?
- The RGB screen gamut includes bright colors that CMYK inks cannot reproduce (Correct answer)
- The printer used too much ink
- The paper was cut incorrectly
- The fonts were not embedded
Correct answer: The RGB screen gamut includes bright colors that CMYK inks cannot reproduce
RGB displays can show colors outside the CMYK gamut, so some vibrancy is lost in print.
Brochure Design Brochure Facts 5
A nonprofit needs 250 brochures by tomorrow with variable donor names printed on each.
Which printing method fits best?