Brochure Design Brochure Facts 2 — Questions and Answers
Question 1: How many panels does a standard tri-fold brochure have when counting both sides?
- Six (Correct answer)
- Three
- Four
- Eight
Correct answer: Six
A tri-fold sheet has three panels per side, giving six printable panels in total.
Question 2: What is the most common flat paper size for a tri-fold brochure in the United States?
- 8.5 x 11 inches (Correct answer)
- 11 x 17 inches
- 5.5 x 8.5 inches
- 8.5 x 14 inches
Correct answer: 8.5 x 11 inches
US letter size, 8.5 x 11 inches, is the standard flat sheet folded into a tri-fold brochure.
Question 3: In brochure printing, what does the term 'bleed' refer to?
- Artwork extending beyond the trim edge so no white borders appear after cutting (Correct answer)
- Ink smearing caused by wet paper
- Colors that fade over time
- Text placed too close to a fold
Correct answer: Artwork extending beyond the trim edge so no white borders appear after cutting
Bleed is the extra artwork area beyond the trim line that gets cut off, preventing white edges.
Question 4: Which fold style creates a brochure where panels fold in alternating directions like a zigzag?
- Accordion fold (Correct answer)
- Gate fold
- Half fold
- Roll fold
Correct answer: Accordion fold
An accordion fold, also called a Z-fold, alternates fold directions to form a zigzag shape.
Question 5: Why is the inner panel of a tri-fold brochure often designed slightly narrower than the others?
- So it can tuck inside the fold without buckling (Correct answer)
- To save paper costs
- To make the cover look larger
- Because printers cannot print full-width panels
Correct answer: So it can tuck inside the fold without buckling
The panel that folds inward is made about 1/16 inch narrower so it nests cleanly without buckling.
Question 6: Which color mode should a brochure file be set to for professional offset printing?
- CMYK (Correct answer)
- RGB
- HSB
- Grayscale only
Correct answer: CMYK
Offset presses print with cyan, magenta, yellow, and black inks, so files must be in CMYK.
Question 7: What minimum image resolution is generally recommended for print-quality brochure photos?
- 300 DPI (Correct answer)
- 72 DPI
- 150 DPI
- 1200 DPI
Correct answer: 300 DPI
300 DPI at final print size is the industry standard for sharp printed images.
Brochure Design Brochure Facts 2
How many panels does a standard tri-fold brochure have when counting both sides?