Book & eBook Marketing Book Pricing & Royalty Strategies 2

Question 1

Which psychological pricing principle explains why $9.99 consistently outsells the same product priced at $10.00?

Accepted Answer

Charm pricing (odd-even pricing)

Answer

Scarcity pricing

Answer

Bundle effect

Answer

Anchoring bias

Question 2

What is the primary benefit of enrolling a book in Amazon KDP Select?

Accepted Answer

Access to Kindle Unlimited readers and exclusive promotional tools

Answer

Higher print royalties on paperback sales

Answer

The ability to sell in more international currency markets

Answer

A higher maximum permissible list price

Question 3

What royalty rate does Amazon KDP pay for eBooks priced below $2.99 or above $9.99?

Accepted Answer

35%

Answer

20%

Answer

50%

Answer

65%

Question 4

What is 'price anchoring' as used in book promotions like Amazon Countdown Deals?

Accepted Answer

Displaying a high original price alongside a discounted price to make the sale seem more valuable

Answer

Locking in a price for a fixed period across all platforms

Answer

Anchoring your price exactly to a competitor's price point

Answer

Using the identical price across every retailer to avoid confusion

Question 5

Which price range is most commonly recommended for fiction eBooks to balance sales volume with the highest royalty tier?

Accepted Answer

$2.99–$4.99

Answer

$0.99–$1.99

Answer

$5.99–$7.99

Answer

$9.99–$12.99

Question 6

What is the main restriction an author accepts when enrolling in Amazon KDP Select?

Accepted Answer

They cannot sell or distribute the eBook on any other platform during the 90-day enrollment period

Answer

They cannot publish a print edition of the same book

Answer

They must price the eBook above $2.99 at all times

Answer

They must release a new title every 90 days to maintain enrollment

Question 7

Which eBook distribution aggregator allows authors to upload once and reach retailers like Kobo, Apple Books, and Barnes & Noble simultaneously?

Accepted Answer

Draft2Digital

Answer

BookBub

Answer

Reedsy

Answer

Canva for Publishing