Book & eBook Marketing Book & eBook Marketing 3 — Questions and Answers
Question 1: What is 'read-through rate' and why is it important for series authors?
- The percentage of readers who finish a single book
- The percentage of readers who buy subsequent books after reading book 1 (Correct answer)
- The average reading speed of your audience
- The ratio of ebook to print sales
Correct answer: The percentage of readers who buy subsequent books after reading book 1
Read-through rate measures how many readers progress from book 1 to book 2 and beyond, determining the long-term revenue value of each new reader acquired.
Question 2: Which platform is most commonly used for running book giveaways to grow an author's email list?
- Canva
- BookFunnel (Correct answer)
- Draft2Digital
- Vellum
Correct answer: BookFunnel
BookFunnel specializes in delivering reader magnets and running multi-author giveaways that funnel entrants onto participant email lists.
Question 3: What does ARC stand for in book publishing and marketing?
- Author Revenue Commission
- Advance Reader Copy (Correct answer)
- Amazon Ranking Calculator
- Automated Review Campaign
Correct answer: Advance Reader Copy
An Advance Reader Copy is a pre-publication version sent to reviewers so reviews are ready to publish on or before the book's launch date.
Question 4: Which advertising platform offers the most precise interest-based targeting for nonfiction eBook readers?
- TikTok Ads
- Facebook/Instagram Ads (Correct answer)
- Pinterest Ads
- Snapchat Ads
Correct answer: Facebook/Instagram Ads
Facebook/Instagram Ads offer detailed interest targeting by specific authors, genres, and reader behaviors, making them the most precise tool for reaching nonfiction eBook audiences.
Question 5: What is the significance of choosing the correct BISAC category when publishing a book?
- It determines the book's ISBN prefix
- It influences where booksellers shelve the book and which category bestseller lists it can appear on (Correct answer)
- It sets the default royalty rate on Amazon
- It controls which countries can purchase the book
Correct answer: It influences where booksellers shelve the book and which category bestseller lists it can appear on
BISAC categories determine retail shelf placement and eligibility for category bestseller lists, directly affecting discoverability both online and in physical stores.
Question 6: What is a 'lead magnet' in the context of author platform building?
- A printed bookmark inserted into bookstore copies
- A free piece of content offered in exchange for a reader's email address (Correct answer)
- A sponsored post that links to the book's sales page
- An exclusive chapter sold at a reduced price
Correct answer: A free piece of content offered in exchange for a reader's email address
A lead magnet is a free resource—such as a bonus chapter, short story, or checklist—that incentivizes readers to join an author's email list.
Question 7: Which metric is most critical when evaluating the ROI of Amazon Ads for books?
- Click-through rate (CTR)
- Advertising Cost of Sales (ACoS) (Correct answer)
- Impressions per day
- Number of keywords targeted
Correct answer: Advertising Cost of Sales (ACoS)
ACoS (ad spend divided by ad revenue) directly measures profitability; a lower ACoS relative to your royalty margin means the campaign is generating positive returns.
Book & eBook Marketing Book & eBook Marketing 3
What is 'read-through rate' and why is it important for series authors?