Book & eBook Marketing Amazon KDP & Self-Publishing Platforms 2 — Questions and Answers
Question 1: How long is the exclusivity period when you enroll an eBook in KDP Select?
- 30 days
- 60 days
- 90 days (Correct answer)
- 180 days
Correct answer: 90 days
KDP Select enrollment requires a 90-day exclusivity period during which the eBook cannot be sold on other digital platforms.
Question 2: What is Kindle Unlimited (KU) from an author's revenue perspective?
- A flat fee per book read
- A per-page-read payment from a shared fund (Correct answer)
- A percentage of subscription revenue
- A fixed monthly payment
Correct answer: A per-page-read payment from a shared fund
Authors in Kindle Unlimited earn money from a shared fund (KENP fund) based on the number of pages read by KU subscribers.
Question 3: What does KENP stand for in Amazon's Kindle Unlimited payment model?
- Kindle Earnings Net Per Page
- Kindle Edition Normalized Pages (Correct answer)
- Kindle Estimated Net Payments
- Kindle eBook Net Price
Correct answer: Kindle Edition Normalized Pages
KENP stands for Kindle Edition Normalized Pages, the standardized page count Amazon uses to calculate KU author payments.
Question 4: Which KDP Select promotional tool lets authors discount their eBook for up to 7 days per enrollment period?
- Price Drop
- Countdown Deal (Correct answer)
- Flash Sale
- Limited Offer
Correct answer: Countdown Deal
KDP Select Countdown Deals allow authors to run time-limited discounts on their eBooks for up to 7 days, with a countdown timer displayed on the Amazon listing.
Question 5: If an author opts out of KDP Select, how soon can they publish their eBook on other platforms?
- Immediately after opting out
- After 30 days
- After the current 90-day period ends (Correct answer)
- After 6 months
Correct answer: After the current 90-day period ends
Authors must wait until the current 90-day KDP Select enrollment period ends before they can publish their eBook on competing platforms.
Question 6: Which metric does Amazon use to determine where a book ranks in its Kindle store category lists?
- Total lifetime sales
- Amazon Best Seller Rank (BSR) (Correct answer)
- Number of reviews
- Author follower count
Correct answer: Amazon Best Seller Rank (BSR)
Amazon Best Seller Rank (BSR) is the primary metric that determines a book's position in Kindle store category rankings.
Book & eBook Marketing Amazon KDP & Self-Publishing Platforms 2
How long is the exclusivity period when you enroll an eBook in KDP Select?